CWU UA FY20 Impact Report

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Reach

G 4

Expanding Reach Establish the base of new and retained financial support by securing funding for now, and the future, while growing and maintaining the unrestricted annual fund, Students First Fund, supporting funding sustainability. • Share donor and student impact stories, news, and alumni features through multi-channel communications. • Continue regional activities, including new regional network leaders and online engagement. • Continue brand awareness efforts through organic social media, online content, and digital advertising to inspire the Wildcat nation to connect and give. • Focus on crowdfunding and the online giving experience to help grow annual fund giving, overall giving, and donor counts.

Your support of Central Washington University and Central students helps us deliver transformative experiences to current and future Wildcats. When you give back, you help support student scholarships, academic programs, and student success–putting students’ needs first.

This is a pivotal moment as we leverage recent success and prepare for the next decade.

The best is yet to come.

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