8
G 4
Expanding Reach Establish the base of new and retained financial support by securing funding for now, and the future, while growing and maintaining the unrestricted annual fund, Students First Fund. • Leveraged a multi-channel marketing communication approach resulting in $203,960 in online revenue, up 52% in dollars and 60% in donors from last year. • Utilized new online marketing efforts in FY20, including digital display ads and Facebook lead forms, reaching over 44,000 unlisted alumni and all 30,000 of our target alumni, resulting in over 108,000 likes, comments, or shares, generating $253,000 in sourced and influenced donations.
• Implemented a new online giving system to improve the donor experience. • Virtually stewarded donors through student-created thank you videos.
• Leveraged a new crowdfunding platform to encourage giving participation fromWildcats for Wildcats. • Shared alumni, student, donor impact stories via the press, online, and social media to continue to build a culture of philanthropy. • Compiled and shared resources for Wildcat- owned or managed businesses. • Regional activities and engagement supported university brand awareness efforts throughout the region, state, and nation. • Additional social media efforts continue to connect the Wildcat family and inspire Wildcats
to stay connected and engaged with their alma mater, increasing brand awareness.
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