INSIDE FINANCIAL ARCHITECTS
One Year in and It's Been Fun
THE 11TH HOUR OF THE 11TH DAY OF THE 11TH MONTH
Hey, everybody. What a fun ride it has been joining the team at Financial Architects, Inc. and being put in charge of our messaging. In this new age of digital communication, we have tried to bring more content to the table for our clients and staff. It is a balance, yes, because messaging and marketing are certainly important. But FAI always has been about you. We want you to know that we empower your financial freedom, and we continue to be a reliable and important relationship for you when it comes to your money decisions. It is all about relationships at FAI, and that is why I have greatly enjoyed my year-plus here running marketing and business development. The pandemic has meant that I have spent less time in the office with some of my amazing coworkers, but we still have a job to do and now communicate online more than ever. With the push from our president, Chris Cousins, we have been working on new inside systems and online workspaces that have improved our communication and have just made things easier for our advisors and support team. I love the fact that I have been able to bring my broadcasting background to the FAI workspace and have helped to develop podcasts, web-based communication tools, and videos/webinars that have highlighted some of our clients and "centers of influence." Furthermore, just putting together a Loom video to show our crew how to use Notion or Trello is so satisfying for me because I like to talk (can you tell?) and it is a great fit. Content is king! It has been a lot of fun, and we intend to do more of it. The conversations at my dinner table every night now have a new tone. Since starting at FAI, it has been fun to share with my wife and kids the stories of my day — the chats that I may have had that morning with a coworker or even a client, a GoToMeeting with a fellow marketing director, and even a brainstorming session with our friends at The LifeMethod or Q5. Yes, I also still record my daily "Locked on Lions" podcast, and certainly we all can tell those stories (they haven't changed since 1957), but knowing that I'm on a great 8–to-4 daily work team is a fun share every night. I get asked a lot about returning to radio and if I would ever go back. No way! I have a great home now at FAI. Why would I leave?
Veterans Day comes every Nov. 11. It’s a national holiday that recognizes veterans who served in the United States Armed Forces and honors those both living and deceased. Historically, the day marks Armistice Day and the end of the Great War: World War I. But what is the significance of the number 11? The armistice was signed at 5:45 a.m. in France, but it took effect at 11 a.m. that same morning — which happened to be Nov. 11, 1918. The armistice originally lasted 36 days but was extended month after month. This led to the signing of the Treaty of Versailles on June 28, 1919, when peace was officially declared. Later that year, President Woodrow Wilson proclaimed that Nov. 11 would be known as Armistice Day to honor those who fought in the Great War. This lasted until 1954, when President Dwight Eisenhower signed a proclamation turning Armistice Day into Veterans Day. The change was made in order to recognize all veterans who had honorably served their country. By 1954, the U.S. had fought in more wars — specifically World War II and the Korean War — and hundreds of thousands more Americans had served. Unsurprisingly, there was some political drama surrounding the day. In 1968, Congress made Veterans Day a federal holiday under the Uniform Holiday Bill. The idea was to increase the number of three- day weekends in the year. Veterans Day became a holiday that would fall on the fourth Monday of October, a far cry from Nov. 11.
However, in 1978, Veterans Day was restored to its original Nov. 11 date. But why?
The answer is simple. It’s a number that sticks with you. When the clock strikes 11:11, you always take notice. By that same notion, we all remember the 11th hour of the 11th day of the 11th month. Because of this, we’ll never forget the end of the Great War, nor will we forget those who served.
– Matt Dery
The information contained in this newsletter is derived from sources believed to be accurate. You should discuss any legal, tax, or financial matters with the appropriate professional. Neither the information presented nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Registered Representatives offer Securities through The O.N. Equity Sales Company, Member FINRA/SIPC (www.FINRA.org/ and www.SIPC.org). Investment Advisory Services offered through O.N. Investment Management Company and FAI Advisors, Inc., Financial Architects, Inc., FAI Advisors, Inc., and The LifeMethod are not subsidiaries or affiliates of The O.N. Equity Sales Company or O.N. Investment Management Company. We have representatives currently registered in the following states: AL, AZ, CA, CO, DC, FL, GA, IL, IN, MA, MD, ME, MI, MN, MO, NC, NH, NV, NY, OH, OR, PA, SC, TX, VA, WA, and WI.
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