Reach HIGHER GROUND with a GAME-CHANGING store model +33 % +31 % +33 %
Why change our store model?
Through analytics of our best-in-class Ace retailers, we have learned that differentiated brands and experiential retailing drive store performance. The proof is in the results:
remodeled in eight years! 3 2 1
Best Brands are fueling top-line growth and store productivity. Stores that carry 10 to 11 of the Best Brands generate 110% more Sales $ on a per store basis compared to those carrying 8 or fewer.
New stores that carry all the Best Brands outperform those that don't with more than 2x higher sales and 67% higher sales per sq. ft.
Keeping your store fresh and relevant is critical. Historically, stores that have completed recent remodels have 5x the sales growth of stores that have not
Cornerstone Objectives
STORE-LEVEL ECONOMICS: Improve overall top-line sales, profits, productivity and return.
EXPERIENTIAL RETAILING: Elevate brands and create destination shops to magnify differentiation.
ASSORTMENT OPTIMIZATION: Optimize assortment and space productivity in Home Preservation categories.
RED-VESTED HEROES: Amplify customer service and services at a prominent Helpful Hub.
OPERATIONAL EFFICIENCY: Integrate labor cost savings and improved technology strategies.
Prior to remodel, Cornerstone stores were trailing the territory by 180 basis points After remodeling, stores are outpacing the territory by 520 basis points
THE RESULTS ARE IN Based on sales data from Cornerstone remodels complete for 6–12 months, we are outpacing initial expectations.
Sales Dollars +33
Gross Profit Dollars % +31 % +33 % Sales/Sq. Ft.
Backyard & BBQ
The Backyard & BBQ Brand Shop combines a dominant assortment of premium, differentiated Grill Brands and lifestyle category extensions to create both a Grilling destination and inspiring Backyard experience.
Cornerstone Store Results: Backyard/BBQ is up 57% and growing 790 bps faster than the territory. Merchandising matters! Stores that already carried the Best Brands outpaced the territory by 580 bps by creating the brand shop experience.
Why Best Brands Matter Stores that carry all three brands (Weber ® , Traeger ® , Big Green Egg ® ) average: 144% Higher Sales 96% Higher Units 147% Higher Profit 100% Higher Sales Growth Than stores that carry fewer than four brands.
How to Win in BBQ All three Grill Brands represented (Weber, Traeger, Big Green Egg)
Experiential retail environment Conduct regular demos/events Bundle accessory and fuel SKUs
What’s New: • Expanded space dedicated to Grilling by 30–50% depending on format • E xperiential presentation featuring brand shops that integrate Grills, Fuel, Sauces and Rubs, and highlight our differentiated brands • Dedicated space for Seasonal/Patio that can also transition into Trim • Inspiring décor and signage elevate our key Grilling Brands • Optional flooring to define the Backyard and BBQ Brand Shop • Optional digital touch screen assortment to aid customer purchase decision
Power
By bringing our premium, differentiated gas- and battery-powered tools together, we can make a brand statement like no other retailer on the planet. We can become a go-to stop for current and aspiring Pros.
Why Best Brands Matter Stores that carry Milwaukee ® , STIHL, Craftsman ® , Toro ® and EGO™ average: 92% Higher Sales 80% Higher Units 86% Higher Profit 91% Higher Sales Growth Than stores that carry fewer than four brands.
Cornerstone Store Results: Power Brand Shop categories are up 61% and growing 1,100 bps faster than the territory. There is Power in creating the brand shop! Stores merchandising Outdoor Handheld Power and Power Tools together have grown 7% more than stores who merchandise separately.
How to Win in Power Must carry the Best Brands in Power (STIHL, Milwaukee, Toro, Craftsman and EGO) Sell the battery platform and lifestyle it provides Differentiate through equipment repair and service Conduct regular demos and events
What’s New: • Integration of Power Tools and Outdoor Power categories in one shop • Added premier Outdoor Power Equipment Brands STIHL and EGO • Merchandising by battery platform to position for growth across growing Cordless Power customer segment • Elevated décor and brand signage to let Pros and Prosumers know that we are the place for Power • Optional flooring to define the Power Brand Shop • New mower racks that allow for more inventory on the floor • Power Tool assortment has been updated with the latest innovation from Milwaukee, DeWalt and Craftsman
The Paint Studio
Cornerstone makes the Helpful Hub even more helpful by combining store services and paint mixing in one location. Featuring Benjamin Moore ® and our Extra Mile Promise, The Paint Studio brings color, confidence and convenience to the DIYer and Pro.
Why Best Brands Matter Compared to stores that don't carry the brand, stores that carry Benjamin Moore ® average:
Cornerstone Store Results: Paint is up 33.7% in Cornerstone stores and growing 420 bps faster than the territory, with Benjamin Moore driving 20% of the department's growth.
91% Higher Sales 72% Higher Units 92% Higher Profit
Key Elements for Success Add Benjamin Moore, the premium brand that caters to DIY and Pro customers alike Sign and execute the Extra Mile Promise Prominent placement of The Paint Studio and signage
Simplify the color shopping experience Execute the “Know Your Pro” Playbook
What’s New: • Added Benjamin Moore and Magnolia Home by Joanna Gaines brands to Discovery Assortment • Integrated the Helpful Hub and paint mixing for improved Paint customer experience, leading to 26% higher sales per sq. ft. • R ealigned color chip racks together on one side of the aisle to provide both breadth of color selection and improved shopping experience • Improved placement of high-traffic Spray Paint category, enhancing the color statement
• Added 5-gallon paint and 5-gallon shaker for Pro customers • Updated Paint Department signage and new digital signage • Included optional flooring to define the Paint Shop
Home Preservation
Meet customers’ maintenance and repair needs with productive best-in-class assortment in our core high-margin Hardware categories.
Cornerstone Store Results: Home Preservation categories are +27% in sales and are outpacing territory by 426bps. Stores with space reductions across low-performing categories have increased space and inventory productivity while still exceeding sales growth for the territory.
Key Elements for Success Maintain 80% Discovery Acceptance Use the Helpful Hub to assist customers with hard-to-shop categories
Leverage various assortment analytics tools to fill your store with top-selling regional and localized non-Discovery items Execute Ace’s Inventory Management Best Practices to maintain in-stock levels
What’s New: • F ully optimized assortment across 180 categories as the result of robust macro space analysis • Space-saving merchandising like sliders, waterfall racks, etc. • Continually adding contractor packs and KVI pricing to support the needs of the DIFM Pro • Created backroom support for top B2B customers
HowWe Support Your Investment
In addition to top-line sales and profit growth, the following implementation incentives are available:
1 Discovery Assortment Planner order credits are limited to planogram quantity of items not in current sales and/or purchase history. 2 Free elements include: Brand Signage, Brand Canopies & Barn Boxes, Fuel Racks, Pallet Bridge, Sauces/Rubs Rack, Platforms, LED Headers and Battery Platform Sign Kit. • Leverage Store Improvement Patronage/Installment Loan • Receive all Discovery Edge L2 and L3 Reset credits for 12 months prior to reset 1 • 6+26 Dating on Discovery Assortment Planner orders for BBQ and Power shops 1 • 10% off Grilling, Grill Accessories and Fuel Discovery Assortment Planner orders 1 • FREE Brand Signage, Décor and Fixtures (includes elements as listed below) 2 • 10% cost savings on Flooring
Minimum Requirements: • Must complete full Cornerstone remodel with an Ace-produced store plan • Must carry all eligible Best Brands (Big Green Egg ® , Traeger ® , Weber ® , YETI ® , STIHL, Milwaukee ® , Craftsman ® , Toro ® , EGO™, Benjamin Moore ® and Scotts ® ) • >80% Discovery Acceptance Store Environment–Fixtures, Signage, Décor Impactful, yet affordable options to amplify experiential shopping in your store. What’s New: • New navigational package that includes department signs, brand shop signs and wood-capped aisle markers • Harder-working Hub with stainless steel customer table, pint counter and The Paint Studio sign retrofit kit • Fixtures, including raised platforms, fences and fuel merchandisers, that make the product the star and tell the brand story through creative merchandising
HUB READINGS MAGNETIC SIGN KIT
BACKYARD & BBQ DEPARTMENT SIGN
• 96" x 24" • Double Sided • Cedar/Corrugated
• Wood Front Assembly • “We Can Help” Magnetic Graphic • One Set of 22 Magnetic Service Readings • Attaches to Corner Cabinet • Some Assembly Required
• 9 • D • C S • M • S
Structure with Foam Title • Metal Hanging Brackets • Ships Assembled
Graphics Included
DIVIDER FENCE
PLATFORM BASE
• Metal Structure • Includes Divider Frame with Two Base Feet • Includes Eight Toppers (Shown) and Two Acrylic Inserts • Some Assembly Required
• 36"D x 36"W x 8"H • Wood/Metal Structure • Wood/Grass Insert Included • Assembly Required
Your Road Map to Taking Your Store Model to Higher Ground
For Additional Information and Resources: 1) Visit ACENET > Growth Opportunities > Ace Initiatives > Cornerstone • Cornerstone Audio Tour • Cornerstone Fixtures, Signage & Décor • Cornerstone Formats & Merchandise Guides • Cornerstone Incentives • Cornerstone Remodel Photo Gallery • Why Change Our Store Model
2) Contact your District Manager or Territory Representative to request a meeting to discuss Cornerstone for your store. In preparation for your meeting with an Ace Field Team member, review the Retail Analytics Dashboard on ACENET to understand your performance in the following metrics:
• Sales and Productivity • Discovery Acceptance • Unproductive Inventory • OSAT Score 3) Don't forget Ace has various finance options to get you where you need to be on your Cornerstone project!
Scan for a 360 degree virtual tour!
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