2021 Cornerstone Book

Cornerstone Objectives

STORE-LEVEL ECONOMICS: Improve overall top-line sales, profits, productivity and return.

EXPERIENTIAL RETAILING: Elevate brands and create destination shops to magnify differentiation.

ASSORTMENT OPTIMIZATION: Optimize assortment and space productivity in Home Preservation categories.

RED-VESTED HEROES: Amplify customer service and services at a prominent Helpful Hub.

OPERATIONAL EFFICIENCY: Integrate labor cost savings and improved technology strategies.

Prior to remodel, Cornerstone stores were trailing the territory by 180 basis points After remodeling, stores are outpacing the territory by 520 basis points

THE RESULTS ARE IN Based on sales data from Cornerstone remodels complete for 6–12 months, we are outpacing initial expectations.

Sales Dollars +33

Gross Profit Dollars % +31 % +33 % Sales/Sq. Ft.

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