Cornerstone Store Results: Backyard/BBQ is up 57% and growing 790 bps faster than the territory. Merchandising matters! Stores that already carried the Best Brands outpaced the territory by 580 bps by creating the brand shop experience.
Why Best Brands Matter Stores that carry all three brands (Weber ® , Traeger ® , Big Green Egg ® ) average: 144% Higher Sales 96% Higher Units 147% Higher Profit 100% Higher Sales Growth Than stores that carry fewer than four brands.
How to Win in BBQ All three Grill Brands represented (Weber, Traeger, Big Green Egg)
Experiential retail environment Conduct regular demos/events Bundle accessory and fuel SKUs
What’s New: • Expanded space dedicated to Grilling by 30–50% depending on format • E xperiential presentation featuring brand shops that integrate Grills, Fuel, Sauces and Rubs, and highlight our differentiated brands • Dedicated space for Seasonal/Patio that can also transition into Trim • Inspiring décor and signage elevate our key Grilling Brands • Optional flooring to define the Backyard and BBQ Brand Shop • Optional digital touch screen assortment to aid customer purchase decision
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