Why Best Brands Matter Stores that carry Milwaukee ® , STIHL, Craftsman ® , Toro ® and EGO™ average: 92% Higher Sales 80% Higher Units 86% Higher Profit 91% Higher Sales Growth Than stores that carry fewer than four brands.
Cornerstone Store Results: Power Brand Shop categories are up 61% and growing 1,100 bps faster than the territory. There is Power in creating the brand shop! Stores merchandising Outdoor Handheld Power and Power Tools together have grown 7% more than stores who merchandise separately.
How to Win in Power Must carry the Best Brands in Power (STIHL, Milwaukee, Toro, Craftsman and EGO) Sell the battery platform and lifestyle it provides Differentiate through equipment repair and service Conduct regular demos and events
What’s New: • Integration of Power Tools and Outdoor Power categories in one shop • Added premier Outdoor Power Equipment Brands STIHL and EGO • Merchandising by battery platform to position for growth across growing Cordless Power customer segment • Elevated décor and brand signage to let Pros and Prosumers know that we are the place for Power • Optional flooring to define the Power Brand Shop • New mower racks that allow for more inventory on the floor • Power Tool assortment has been updated with the latest innovation from Milwaukee, DeWalt and Craftsman
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