Why Best Brands Matter Compared to stores that don't carry the brand, stores that carry Benjamin Moore ® average:
Cornerstone Store Results: Paint is up 33.7% in Cornerstone stores and growing 420 bps faster than the territory, with Benjamin Moore driving 20% of the department's growth.
91% Higher Sales 72% Higher Units 92% Higher Profit
Key Elements for Success Add Benjamin Moore, the premium brand that caters to DIY and Pro customers alike Sign and execute the Extra Mile Promise Prominent placement of The Paint Studio and signage
Simplify the color shopping experience Execute the “Know Your Pro” Playbook
What’s New: • Added Benjamin Moore and Magnolia Home by Joanna Gaines brands to Discovery Assortment • Integrated the Helpful Hub and paint mixing for improved Paint customer experience, leading to 26% higher sales per sq. ft. • R ealigned color chip racks together on one side of the aisle to provide both breadth of color selection and improved shopping experience • Improved placement of high-traffic Spray Paint category, enhancing the color statement
• Added 5-gallon paint and 5-gallon shaker for Pro customers • Updated Paint Department signage and new digital signage • Included optional flooring to define the Paint Shop
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