SaaS is Projected to Double by 2030
Global SaaS Revenues
(In Billions of USD)
CAGR 19%
Global SaaS revenues are set to grow from $328.2 billion in 2024 to $793.1 billion by 2029, a 19% CAGR. While industry leaders like Microsoft, Salesforce, and Adobe dominate the headlines, much of the sector’s momentum is being driven by smaller, lower-middle- market SaaS companies that focus on solving niche problems. These businesses are thriving in specialized verticals like healthcare, financial services, government, and energy, where tailored solutions can deliver clear, immediate value. For these smaller players, growth opportunities are being fueled by rising demand for automation, cost optimization, and vertical-specific tools — particularly among small and medium-sized businesses (SMBs). SMBs represent a fast-growing customer base, seeking SaaS solutions that improve efficiency, streamline workflows, and scale operations affordably with predictable future revenues. Lower-middle-market companies stand out by offering agility, cost-effectiveness, and focused innovation, qualities that larger platforms can’t always match. Investors are increasingly looking to these providers for their ability to deliver strong recurring revenue, operational discipline, and the flexibility to capture emerging opportunities in a rapidly evolving market.
793
664
557
467
391
328
2024E 2025F 2026F 2027F 2028F 2029F
Source: Statista 2024
11
Made with FlippingBook Digital Proposal Creator