Finding the Right Strategic Partner FE International represented Link My Books, a digital platform that offers automated bookkeeping services, which was sold to a one of Europe’s biggest acquirers of business software
Company Overview:
Sold to
Link My Books is a cloud-based bookkeeping automation platform for e-commerce businesses. It integrates with major platforms (Amazon, eBay, Shopify, Etsy) to automate data imports (sales, fees, taxes). It connects with accounting software (Xero, QuickBooks) for streamlined reconciliation, targeting e-commerce businesses of all sizes, especially multi-platform sellers. LinkMyBooks were looking for an ideal partner to propel their business into the next phase of growth. FE International's outreach targeted multiple strategic buyers, resulting in several qualified offers with appealing structures. Ultimately, the sellers chose an offer that not only surpassed their valuation expectations but also provided promising potential for future business growth.
E-commerce Accounting Software
Key Value Drivers:
Buyer Interest:
Process Results:
• 1400+ Parties contacted • Notable parties included: Visma, Software Circle, SaaS.Group, Threecolts
• Revenue grew 46% year over year between 2020-2023 • 98% customer retention rate • $2M ARR as of date went under offer
• LinkMyBooks received 16 qualified offers • FE International delivered an exceptional outcome for the seller, securing an offer with uncapped earnout potential that exceeded their expectations
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