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F R O M T H E F O U N D E R
A good chunk of The Zweig Letter ’s subscribers are AEC firm founders. And if they aren’t founders, many might as well have been, because they have transformed companies that were started as something completely different from what they have become today. This isn’t easy, but it will ultimately make you more successful – not just as a business leader, but in life itself! Moving on past your successes
Mark Zweig
These leaders bear a unique responsibility for the futures of their businesses and all those who dedicate their working lives to the company. They are faced daily with making critical decisions, nearly always with incomplete information. They are under constant scrutiny from “Monday morning quarterbacks.” And while they may be well-rewarded financially, they may also get little positive feedback from anyone for the things that they do get right. I have founded or been a co-founder of several businesses myself. Besides the company that started out as Mark Zweig & Associates, that became Zweig White, and is today Zweig Group, there was my design/build/development company, Mark Zweig, Inc.; a baby products company, Good Parents, LLC; a company that had its own proprietary method for teaching reading, The Easy Reading Clinic, Inc.; and a new moped and
used motorcycle shop, Southern Cycles. It has all provided me with a unique perspective. My point is this: I have been in your shoes. I know what it’s like. I know what it’s like to be successful, and I know what it’s like to fail. And in every case, I have also moved on PAST that success and failure. Yes – you read that correctly. I have moved on past my success – not just moved on past my failures. Not to say moving on past your failures is always easy. It isn’t. But it’s easier than moving on past your successes. Failures are things you don’t want to repeat. They have negative consequences. Sure – it seems like all of the business and life “coaches” want to talk about how great failing is – “fail early and fail often” – and a whole lot of
See MARK ZWEIG, page 12
THE ZWEIG LETTER NOVEMBER 29, 2021, ISSUE 1418
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