2021 Higher Ground Playbook

1 PERFORMANCE DRIVER: Discovery Acceptance & Best Brands

Discovery Acceptance is the percent of recommended planogram SKUs that are carried by a store. Best Brands acceptance is the number of eligible Best Brands that are carried by a store.

Platinum Target: >=70% Discovery Acceptance AND >=70% of Best Brands the store is eligible to carry Pinnacle Target: >=80% Discovery Acceptance AND >=80% of Best Brands the store is eligible to carry Why is Discovery Acceptance important? Maintaining an optimized, differentiated and consumer-relevant product assortment is critical to a store’s ability to fulfill Ace’s Helpful promise.

Stores with > 80% Discovery Acceptance have significantly greater YOY Sales Growth than those with less

4.9%

2.6%

1.4%

0–60%

60–80%

>80%

Discovery Acceptance

Discovery Assortments provide: • Nationally recognized and differentiated brands • The latest innovation and on-trend products • Optimized space productivity • Merchandising strategies that enhance the customer’s shopping experience

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