Sales Per Store by # of Best Brands Carried
$2,743,470
$2,074,092
$1,659,119
6 or less brands
7–8 brands
9–11 brands
# of Best brands carried # of Best Brands that are Carried (based on stores 8k–12k sq ft )
(stores 8k-12k sq. ft.)
Why are Best Brands important? Offering high-quality, differentiated brands to our customers is critical to our Retail Growth Strategy. Aligned with our Famous for Four strategy, Best Brands continue to fuel significant growth and provide some immunity from discount websites and big-box competitors. When comparing Ace stores of similar size and format, the stores carrying all or most of the Best Brands have significantly higher sales productivity. Take Action Carrying a high number of Discovery SKUs and differentiated Best Brands equates to stronger performance. This combination keeps the store relevant at a time when being fresh and differentiated matters more than ever. To evaluate your Discovery Acceptance opportunity: Check your Discovery Acceptance on the Retail Analytics Dashboard. Click the number to drill down and view which departments offer the biggest opportunity. Run the POG Discovery Acceptance Report (C-MER-F0090) in Ace Data Warehouse to quickly identify categories that need attention; focus on flagship and high-traffic categories first. Review the Discovery Edge Level 3 programs as well as the quarterly Discovery Edge Level 2 programs. Best Brands fuel growth. If you’re not carrying all the Best Brands, start harnessing their power now:
Go to ACENET > Growth Drivers > Famous for Four for more detail on each brand. Follow the necessary steps to bring in any of these brands you don’t currently stock.
How is it measured? Platinum Target: ≥70% Discovery Acceptance AND ≥70% of Best Brands the store is eligible to carry over a rolling 12-month period. Pinnacle Target: ≥80% Discovery Acceptance AND ≥80% of Best Brands the store is eligible to carry over a rolling 12-month period. Discovery Acceptance applies to all Discovery Planograms across all departments.
Best Brands in 2021 Are:
13
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