2021 Higher Ground Playbook

Take Action T alk to your Ace Field Team member about your vision for a Cornerstone store renovation. Cornerstone is Ace’s new store concept for today and tomorrow. It aims to improve store-level economics, differentiate through experiential retailing, optimize assortment and space utilization, improve operations and fulfill our brand promise of Helpful.

R eview the Return on Investment Calculator and options for store improvement loans with your Ace Field Team member.

How is it measured? Pinnacle Target

To qualify as a Consumer-Relevant Store, a store must have executed a renovation to bring both Discovery Acceptance and Best Brands to Platinum/Pinnacle performance levels and have had it completed within the past eight years. The renovation must include a new store floor plan and/or an Ace-approved merchandising plan to ensure optimal category placement within the new store plan. New stores and conversions automatically qualify. Alternate Path Stores that meet or exceed the Platinum or Pinnacle targets for Overall Customer Satisfaction (OSAT), Discovery Acceptance and Best Brands will have achieved a Consumer-Relevant Store without needing to complete a renovation in the past eight years. This Alternate Path recognizes performance in two key consumer-relevant areas (Place and Product). • P latinum Target: Achieve Platinum levels for all 3 drivers: OSAT + Discovery Acceptance + Best Brands. • P innacle Target: Achieve Pinnacle levels for all 3 drivers: OSAT + Discovery Acceptance + Best Brands.

Platinum

Pinnacle

OSAT

≥ 80%

≥ 85%

Discovery Acceptance

≥ 70%

≥ 80%

Best Brands

≥ 70%

≥ 80%

Contact information: storereno@acehardware.com

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