Marketing Solutions Market Breakdown
Sectors
Marketing Tech
Advertising Tech
Marketing Tech (MarTech) refers to tools, platforms, and software applications that enable businesses to automate, streamline, and enhance their marketing efforts. It is the second-highest priority software investment, behind only IT security.
Advertising Technology (AdTech) encompasses the technology and software utilized to manage, deliver, and evaluate the effectiveness of online advertisements.
Overview
The global MarTech market size reached $493.7 billion in 2024 . It is expected to reach $2.43 trillion by 2033 , exhibiting a CAGR of 18.41% during 2025- 2033 .
The global AdTech market size was estimated at $845.33 billion in 2023 and is expected to expand at a CAGR of 22.4% from 2024 to 2030.
Expected Growth
• Increased investment in data, automation, and artificial intelligence. • Shift to Connected TV (CTV) as more consumers shift to streaming services. • Shift towards greater transparency and data protection.
• Rise of hyper-personalized marketing content. • Increased incorporation of AI into daily workflows and streamlined, data- driven marketing strategies. • Shift towards privacy-centric marketing policies.
Key Trends
Source: IMARC Group, Grand View Research.
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