Agency and Marketing Solutions Annual Report 2025

Distribution of Lower Middle Market Agency & Marketing M&A Deals

11%

11%

11%

9%

11%

11%

2024

2022

2023

16%

15%

14%

63%

63%

64%

$0 - $25M $25 - $50M $50 - $100M $100M+

• Consistent with previous years, transactions with an Enterprise Value ranging from $0 to $25M represent the majority of deal volume in 2024, reflecting a trend of increased consolidation in the early stages of companies' lifecycles. • Experts anticipate a resurgence in M&A activity in the coming year, primarily driven by improvements in broader economic conditions, which are expected to accelerate movement in the lower middle market.

Source: Pitchbook as of 31 December 2024. Data consists of transactions where deal value was disclosed.

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