Global Agency & Marketing Funding Rounds by Volume
5%
10%
16%
12%
8%
37%
12%
46%
46%
2022
2023
2024
37%
36%
35%
$5 - $10M
$10 - $25M
$25 - $50M
$50M+
• 83% of agency & marketing funding deals have been in a range of $5-$25 million in 2024, the highest proportion in the last two years. This shows growing interest in lasting operations made to scale. • The rising proportion of small-size transactions is a positive indicator of industry growth, reflecting enhanced access to capital and fostering innovation.
Source: Pitchbook as of 31 December 2024. Data consists of transactions where deal value was disclosed.
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