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The Landscaper’s Guide to Modern Sales and Marketing Newsletter
MAY 2024
How to Stay Laser-Focused Through the Landscaping Rush Surviving vs. Thriving the ‘100 Days of Hell’
Brace yourselves because the “100 Days of Hell” is approaching. Yep, I’m talking about that crazy busy season from spring to summer when everyone decides their yards need a makeover, all at the same time. You’ve been there, done that, and survived to tell the tale, but how can we ensure you’re not just surviving the 100 Days of Hell but actually thriving?
(but pivotal) tasks slip by. Instead, you’re packing on the pressure to ensure you got every single task checked off.
Instead of just trying to get by, you want to excel, and this tactic adds a healthy sense of urgency to your schedule. Additionally, when you need to delegate to your team because of these breaks, you’re more likely to
take those extra measures to keep your team properly trained, informed, and prepared. You won’t let your usual huddles, meetings, and training sessions slip when you know your team will need to handle a few days without you in the coming weeks. A few days off can do wonders for your mental clarity and creativity. It’s about returning with fresh eyes and renewed energy, ready to tackle the challenges head-on. Remember, we’re talking about 100 days here! This peak season comes to a close in June, so build in those times away
With the flames of chaos roaring in the busy season, it’s too easy to let your usual procedures and rules slip, lose communication, and even lower the standard to which you usually hold your business operations. That’s not good business; you know it, and I know it! With the spotlights on you this busy season, it’s time to take the chance to shine and leave a lasting impression on your clients, leads, and team. So, what can we do to ensure you stay laser-focused?
This may sound ridiculous, but you need to plan a vacation. Of course, I’m not
to stay focused, care for yourself, and spend that much-needed rest time with your family and friends.
talking about a full-blown getaway or even a week here. What I suggest you do is schedule a four- day weekend sometime in your 100 Days of Hell. This
Let’s be proactive and work even harder amid a time when you could easily give yourself an excuse to just get by. The 100 Days of Hell has endless make-it-or-break-it moments, so you must ensure your head is in the game to keep your business on an upward trajectory.
might sound counterintuitive, but when you have a scheduled time away from work, you will tie up any loose ends and ensure your duties are done before you leave. I always plan my annual elk hunting trip during our peak season at Ramblin Jackson. This isn’t me dumping my work on my team; it’s me forcing myself to stay on track or even ahead of the game before I leave for my trip. When you have a clear motivator like this, you won’t feel the dragging nature of 100 Days of Hell and let those little
Remember that thriving, not just surviving, is your goal.
JACK JOSTES, CEO RAMBLIN JACKSON
RamblinJackson.com • 1
Read It in Your Truck on a Rainy Day
LEADERSHIP LESSONS FROM MOM THE MATERNAL INFLUENCE BEHIND A LEADING LANDSCAPE COMPANY
Mother’s Day is on the horizon, and it’s a time for us to think about all the endless lessons we’ve learned from
company’s ethos. She’s shared with us the recognition employees receive for going above and beyond, a testament to Jake’s leadership style, deeply influenced by his mother’s legacy. In an interview with our team, Dani expressed how much she appreciates the company’s small-business feel, which never compromises on ambition or the scale of projects undertaken. The team’s dedication to not settling for mediocrity, striving for excellence in every project, and putting passion into every landscape is what sets Jake’s Designs apart. This drive for excellence and a team-focused atmosphere echo the symbiotic relationships Jake’s mother valued. Moms Keep the World Motivated As we celebrate Mother’s Day, Jake’s Designs stands as a tribute to the enduring impact of maternal guidance in shaping leaders who value their teams and strive for collective success. Moms worldwide
our moms in our personal lives and in the professional world. We recently spoke with Jake, the owner of Jake’s Designs, a thriving landscape business, about how his entrepreneurial inspiration came from a source close to home — his mother. A Mom and Leader All in One “With a remarkable 38-year career at Mary Kay Cosmetics, she exemplified leadership, empathy, and the profound belief that success is sweeter when shared.” Jake fondly recalls how his mother’s passion for listening and lifting others as she climbed her career ladder has fundamentally shaped his approach to business and leadership. She built an incredible team based on compassion and respect and became one of the top 10 employees at Mary Kay! How Jake’s Designs Uplifts Moms Today Jake has woven his mother’s lessons into the fabric of his company’s culture. It’s where employees like Dani, one of Jake’s top designers and a devoted mom, find a nurturing yet ambitious environment. Dani’s 12-year tenure at Jake’s Designs speaks volumes about the
inspire the next generation of leaders and artisans, proving that the seeds of leadership sown at home can flourish into thriving business practices. If you want to listen to our podcast episode starring Jake from Jake’s Designs, scan the QR code!
WITH THESE 3 SIMPLE PRACTICES SAFEGUARD YOUR BRAIN HEALTH
The brain is like a command center for our bodies; it processes everything, from memories to emotions. Our happiness, cleverness, and general well-being require us to take good care of that gray matter. If we give it what it needs, it will serve us well. Here are a few tips anyone can incorporate into their routine to give their brain some TLC. Keep the phone out of bed. When you transition from asleep to awake in the morning, your brain waves steadily transition from alpha to theta to beta. So, don’t reach for your phone when you open your eyes first thing. Doing so interrupts your brain’s essential waking process, resulting in a slew of adverse effects throughout the day, including making it harder for you to think creatively, among other things. Stop negative self-talk. We’re our own worst critics. Doubting and discouraging ourselves is easy, but pushing away negative self-talk is imperative. It leads to
stress and overwhelming perfectionism while harming relationships. It undermines positive self-esteem, confidence, and body image. The cyclical nature of negative self-talk
makes it hard to get rid of, often requiring therapy, but cognitive behavioral therapy (CBT) is a standard and effective treatment.
Avoid ultra-processed foods. Ultra-processed foods aren’t just bad for your heart; they also harm your brain. Hot dogs, sugary sodas, and TV dinners — just a few culprits — harm emotional and cognitive health. One study found that people who eat these things are more likely to have depression and anxiety. Another study correlated high ultra-processed food consumption with an intelligence decline, especially with aging. It’s unclear why ultra-processed foods are so bad for brains, but the leading theory connects it to gut health. Regardless, abstaining from or reducing your intake of these foods is vital to protecting your mental and physical health.
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Read It in Your Tru
TAKE A BREAK
UPCOMING EVENTS
The Landscaper’s Guide to Marketing in the New Normal Economy
BLOOM CINCO COMIC DERBY
EMERALD GEMINI GRADUATION LILY
MEMORIAL MOTHER RENEWAL VETERANS
May 16, 2024 • Virtual Webinar Hosted by the Texas Nursery & Landscape Association Summer Educational Summit June 20, 2024 • Raleigh, NC Hosted by the North Carolina Nursery & Landscape Association SIMA Symposium June 25-28, 2024 • Pittsburgh, PA David L. Lawrence Convention Center Stop by Booth #1428 for a bag of jerky!
LandscapersGuide.com/events
RamblinJackson.com • 3
uck on a Rainy Day
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1 Transform the ‘100 Days of Hell’ Into Your Finest Hour 2 Mother’s Wisdom Shapes Success at Jake’s Designs 2 Essential Steps to Ensure Your Mental Well‑Being 3 Upcoming Events 4 A New Product That Will Supercharge Your Spring! INSIDE PO Box 1429 • Lyons, CO 80540 (303) 544-2125 • ramblinjackson.com Introducing Our Spring Lead Generation Boost Service! We understand the hustle of the spring season (“The 100 Days of Hell”) and how crucial it is for businesses like yours to stand out. That’s why we’re excited to announce our Spring Lead Generation Boost, a tailored package designed to jumpstart your results and get you ahead of the competition without a website overhaul or heavy time and money investment. Here’s how we’re making this possible and why it’s the boost you need this season. Quick, Efficient, and Impactful The essence of our Spring Lead Generation Boost is efficiency. We know you don’t have time to waste, so we’ve distilled our process to require just an hour of your time, 10 of your best photos, and access to your website and Google Business Profile. That’s it. In return, we work diligently to ensure your “Hell Yes” customers find your business
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Review Blast With 3 Months of Ramblin Reviews: Our proven process helps you gather more first- and third-party reviews efficiently, boosting your online presence even further.
online, setting up a robust tracking system to measure and prove the results.
What’s Included? Our approach is comprehensive. Starting with a 60-minute call, we’ll align on your top service area and primary service offering, setting the stage for the tailored upgrades we’ll provide:
Supercharge Your Spring Campaign For those looking to maximize their spring lead generation, we offer the option to add Google Ads to your Spring Boost at a discounted rate, including setting up Google Guarantee (Local Service Ads) for free! Why Choose the Spring Lead Generation Boost? While results vary based on several factors, our Spring Lead Generation Boost is designed to provide a solid foundation, improving your visibility and rankings in time for the busy season. Ready to supercharge your lead generation this spring? Visit RamblinJackson.com/ brainstorm to schedule your Lead Generation Boost Brainstorm now, and let’s make this spring your best one yet.
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Homepage and Website On-Page SEO Enhancement: We’ll boost your existing website’s ranking by optimizing your homepage and up to four other pages, ensuring more customers find your site. Google Analytics Verification and Keyword Ranking Reports: We will set up Google Analytics for your site and provide three months of SEO keyword ranking reports to track your performance against competitors. Google Business Profile and Maps Listing Boost: We optimize your Google Business Profile with the latest features, upload your best photos, and include highly optimized categories to enhance your online visibility.
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Get a Free, Personal Video Review of Your Website! • ramblinjackson.com/webreview
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