Artificial Intelligence Annual Report 2025

The Rise of AI AI is revolutionizing education by transforming how students learn and how educators teach. With technologies like machine learning, natural language processing, and data analytics, AI enables personalized learning experiences, intelligent tutoring, and improved educational insights. The increasing adoption of AI is also driving M&A activity, with investors targeting AI-driven educational technologies to expand capabilities and accelerate innovation within the sector. As AI adoption grows, educational institutions are utilizing AI for tasks such as grading, lesson planning, and personalized learning. This trend has attracted the attention of private equity and venture capital firms, who are fueling M&A activity by investing in AI startups. These investments enable the development and expansion of AI-driven platforms, helping schools and universities implement more efficient and effective AI solutions. Education

Global Market Value for AI in Education

(In billions of USD)

21.1

5.6

2024

2028

Marketing

Global Market Value for AI in Marketing

AI is revolutionizing the marketing industry by providing cutting-edge tools that boost both the efficiency and efficacy of marketing strategies. By harnessing the power of machine learning, natural language processing, and predictive analytics, marketers can craft personalized customer experiences, fine-tune marketing campaigns, and make more informed decisions. These AI-driven solutions empower businesses to analyze vast amounts of consumer data, uncovering behavioral patterns to target specific audiences with relevant content and promotions. The rise of AI in marketing is also sparking increased investment and M&A activity, as companies seek to integrate AI-driven solutions into their existing platforms. Private equity and venture capital firms are focusing on acquiring AI startups to accelerate the development of marketing technologies that will allow for more efficient consumer insights and innovative advertising solutions.

(In billions of USD)

646.3

287.0

2024

2028

Source: Microsoft, Forbes, and Research and Markets, Grand View Research, and Market.us.

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