FIVE MARKETING BEST PRACTICES
By: Rachel Chaney, Mr. Appliance® Local Marketing Specialist
3 Keep in mind that customer service, is marketing too! Believe it or not, your customer service actually markets for your business too! A customer that has a positive customer service will share their experience with others, but a customer that has negative customer service experience will share their experience with even more people. Try to focus on putting the customer first in whatever role that you are in. After all “making our best effort to understand and appreciate the customer’s needs in every situation.” will truly make a lasting impact for your business. 4 Get your “feet on the street”! Getting engaged with your local community’s Chamber of Commerce, community events, and local charitable organizations is a great way to put your name out there in your own community. By being active in the events of your community, it allows your business to promote itself easily and cost effectively. Be sure to bring printed materials or promotional items to events that you attend to maximize the impact on potential customers. Making sure to include more simple types of marketing strategies, such as direct mail, door hangers, promotional items, etc. can often go neglected by businesses. However, this is an easy yet effective means to market to potential and current customers. A good idea would be to make sure that you use the “Box 9” tactic following a repair call to spread awareness of your business to your clients’ neighbors. This means leaving behind marketing pieces at the three neighbors across the street, and the three houses left and right of your customer. It will also be to your advantage to make use of previous customer contacts, as well as the targeted area zip codes in your business’ purchased territory in order to help you make an informed approach to your direct mailing prospects. *For more marketing strategies and marketing help, contact your Mr. Appliance Marketing Specialist: Rachel Chaney: rachel.chaney@dwyergroup.com 5 Direct marketing does matter.
G ood marketing has such a huge impact on the success of franchising. Marketing should be applied consistently to promote a franchise in every aspect of development. After all, how can anyone ever know about a business or what it does unless they are told? To elevate your franchise marketing efforts, we’ve narrowed down five marketing best practices that will help you execute your marketing strategy, capture the right customers, and elevate your business. 1 Encourage customers to review your business on Listen360, Facebook, Yelp, and Google Reviews. Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business. The importance of online reviews for businesses is truly mind boggling; from increase of brand awareness to an overall increase of profit in the long run. When your customer posts a positive review it allows all of their personal connections to make an assessment of your business also. It also makes them more likely to refer your business to their friends and family members. Just think about how much your business could grow, simply from this positive feedback and friend referrals… this is easy revenue! 2 Regularly post on your Facebook or other Social Media Accounts. With 100 million Facebook users in the US alone, and the average Facebook user spending about an hour everyday on the site, it’s easy to see why social media is a big deal! While your marketing team at Dwyer Group® will create and publish posts for your Facebook page five times a week, it is still extremely important to also post on your own local level 2-3 times a week. By doing this you will be able to draw more attention to people that are near your business. Content such as pictures, videos, and links generate the most attention and allow you to show the public what your business is all about and the friendly faces that are a part of your business.
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