Toolbox-Edition-1-0517-FINAL

Edition 1 2017

CONTENTS

4

The Mr. Appliance® Fridge

5 7 9

Winning at What's Most Important

4 9

It's a Great Time to be Part of Dwyer Group® Stepping into the Future with SmartWare Predictive Profiles: Recruiting for Your Business An Encore Experience That You Should Share Responding to Positive and Negative Reviews Social Media Reviews: The Proactive Approach

WINNING AT WHAT'S MOST IMPORTANT

11 12 13 14 15 16 18 19

STEPPING INTO THE FUTURE WITH SMARTWARE

Five Marketing Best Practices

ProTradeNet® Update: Making Dollars and Sense

Leading with Values

Life's Defining Moments

CONTRIBUTIONS:

DWYER GROUP, INC. Mike Bidwell, President, CEO Dina-Dwyer Owens, Co-Chair Mary Thompson, Chief Operating Officer Robert Tunmire, Executive Vice President MR. APPLIANCE, LLC Doug Rogers, President Glenn Lewis , Vice President Teena Jimenez, Executive Assistant Rebecca Baker, Franchise Consultant Michael Noe, Franchise Consultant Dusty Williamson, Brand Manager Megan Boyd , Communications Manager Rachel Chaney, Local Marketing Specialist

PROTRADENET, LLC Kathleen Seaman, Communications Specialist

PRODUCTION Michael McCullough , Creative Manager Asher Freeman Murphy, Graphic Designer Megan Boyd , Communications Manager

12

AN ENCORE EXPERIENCE THAT YOU SHOULD SHARE

Pinterest.com/MrApplianceCorp YouTube.com/MrApplianceCorp Facebook.com/MrApplianceCorp

Twitter.com/MrApplianceCorp MrAppliance.com/blog/ MrAppliance.com/blog/feed/rss/

Send Toolbox ideas to Megan.Boyd@DwyerGroup.com

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