Welcome!
Noir Black Chamber of Commerce Inc. is excited about its recent acquisition of inSPIRE Black Louisville Magazine from TOPS Marketing Group, parent to TOPS Louisville and TOPS Lexington Magazines. When presented with the opportunity to purchase the publication, the decision was quite easy because of the overall impact the magazine would have on Louisville’s Black community (and other ethnicities) through its efforts to inspire, uplift, and educate readers on positive Black lifestyles in Louisville and across the country. inSPIRE Black Louisville Magazine offers a space for Black Louisvillians to see themselves reflected in positive media, and non-Black readers are provided an opportunity to gain a deeper understanding and appreciation of Black culture and perspectives. Across the country, positive Black lifestyle magazines are an important tool for promoting representation, inclusion, and diversity in media, because for too long, mainstream media has often failed to showcase the multifaceted experiences and narratives of Black people and has often perpetuated negative stereotypes. Moreover, Black positive lifestyle
magazines provide a counter-narrative to the negative images and messages that Black people often encounter in media. We offer stories of resilience, success, and empowerment that inspire and uplift readers. By promoting a positive and nuanced portrayal of Black life, we help combat the effects of systemic racism and discrimination, and contribute to a more equitable and just society. In short, Black positive lifestyle magazines are a vital resource for celebrating and amplifying the voices and experiences of Black people, and for promoting a more inclusive and diverse media landscape. Noir Black Chamber of Commerce Inc. and the inSPIRE Black Louisville Magazine Team hope, through this platform, to change the negative narrative by identifying and showcasing positive works by black creatives and positive stories around Black athletes, entrepreneurs, change-makers, and community partners doing positive work within our community. We hope Louisvillians will use this platform to engage and learn about Black life in Louisville and across America. ENJOY! John Howard Shaw-Woo Founder & Chief Executive Officer Noir Black Chamber of Commerce Inc.
Welcome to the new Inspire Black Louisville magazine! Our team is excited to bring inspiring, uplifting stories from the Black community to you in each issue. There are so many stories to tell! In this issue you’ll find helpful information on health, fashion, bourbon and spirits, investments, and so much more. I’d like to personally invite each of you to the celebration of our first issue on August 3rd at The Loft at Biscuit Lounge, from 5:30-8pm. Look for RSVP registration info on our Facebook page: Inspire Black Louisville Magazine. We’re very excited to meet you! Kathy Thuerbach Inspire Black Louisville Magazine Editor-in-Chief
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