AWA Alexander Watson Associates Repositions AWA Alexander Watson Associates is repositioning itself to better reflect what the company does and how it supports customers and the value chain it serves. “In the past we have historically positioned our- selves as a ‘Market Research & Consulting Firm,’ but we are expanding our positioning as a ‘Market Intelligence & Business Insights Service Provider,’ better reflecting what we do for our customers and how we support the value chain we serve, whether
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through our published studies, quarterly data tran- scripts, individual customer market research and business development projects, M&A market and customer due diligence, and through AWA confer- ences and events,” said Corey Reardon, President and CEO of AWA Alexander Watson Associates. “In today’s changing market and competitive land- scape, much more than market research is need- ed by our clients,” he continued. “A deeper under- standing of market dynamics, changes and insights as to what has, is and will happen in the future, is critical for strategic decision making.” AWA has long focused on the specialty paper, film, packaging, coating and converting sector, with spe- cific subject matter expertise in pressure sensitive materials, release liner, labeling and product decora- tion, and flexible packaging materials. Within this fo- cus and expertise, AWA publishes a portfolio of mar- ket and industry studies, providing the intelligence and insights companies need, while establishing a benchmark of knowledge capital, data and accuracy. “Our subject matter expertise allows us to provide the best market information available, as well as un- paralleled support on custom studies and depth in our industry and market analysis,” said Anum Javed Beg, Manager, Market Intelligence & Business In- sights. “The positioning of AWA Market Intelligence & Business Insight Services better aligns with our capabilities and accurately represents our range of services.”
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