MEDCOC BR September 2023 Final

A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

CONTENTS SEPTEMBER 2023 | VOLUME 24 | ISSUE 2

LEADERSHIP MATTERS 4 A Letter from the President CHAMBER UPDATES 6 The Chamber of Medford & Jackson County Serves, Supports & Represents Local Businesses OREGON UPDATES 10 United States Energy: Consumption & Production Trends Explained 14 Gov. Tina Kotek’s Housing Council Wants to Make it Easier for Cities to Expand 18 Your Complete Guide to the Award-Winning Heart of The Rogue Festival PROMOTING THE COMMUNITY 24 The 104th Excellence in Business Awards 28 To Yoga, or Not to Yoga, That is the Question REPRESENTING BUSINESS ISSUES 32 The Salvation Army Throughout the Region Urgently Appeals for Food Donations to Address Critical Shortages Amidst Rising Demand and Escalating Costs LOCAL SPOTLIGHT 36 Insurance Marketplace Rebrands to Highstreet Insurance & Financial Services. 38 Rogue Credit Union Donates Historic Gift for Children’s Health at Asante

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A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

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The Business Review | October 2023

Promote. Promoting the community. Create. Creating a strong local economy. Connect. Providing networking opportunities. Represent. Representing business issues. Our Strategic Objectives

Meet the Editorial Staff

Eli Matthews President & CEO eli@medfordchamber.com 541-608-8526

Emily Hunter Vice President, Communications & Programs emily@medfordchamber.com 541-608-8534

Kira Zavala Director of Business

Development & Partnerships kira@medfordchamber.com 541-608-8522

Cathy Watt Office Administrator cathy@medfordchamber.com 541-608-8515

Shelly Wager Executive Assistant to the President & CEO shelly@medfordchamber.com (541) 608-8526

The Chamber of Medford & Jackson County 101 E 8th St, Medford, OR 97501 (541) 779-4847 • medfordchamber.com

medfordchamber.com

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October 2023 | The Business Review

LEADERSHIP MATTERS A LETTER FROM THE PRESIDENT

Valued Chamber Members, The energy in the valley is vibrant and palpable, and we are full speed ahead onto the next season of success! Our 104th Annual Excellence in Business Awards was a fantastic celebration of our region’s top enterprise talent. Sincere congratulations to all of this year’s well-deserving honorees! Your innovation, visionary leadership, and community commitment inspire me about the bright future of business in our region. Putting on an elegant awards ceremony takes immense coordination. Thank you to our incredible event planning committee for their hard work and attention to every detail. This night wouldn’t have been possible without the support of our generous sponsors including our Title sponsor, Marsh McLennan Agency and our Titanium sponsor, S+B James Construction. I also want to recognize our small army of volunteers who devoted their time and energy to ensuring the event ran smoothly. The generosity of these individuals and companies highlights why I’m proud to be part of the Medford business community. More excitement is just around the corner! Mark your calendars for our upcoming Forum season, starting October 16 with Rogue Credit Union. Please reach out to us at busines@ medfordchamber.com to renew or purchase a table or season ticket! Based on your feedback, we’ve refreshed Forum to optimize the experience. Stay tuned for announcements about the positive changes we’ve been working on. More exciting news, we’re participating in the Heart of the Rogue Festival October 13 at Pear Blossom Park! Join our Young Professionals Network for VIP perks like discounted tickets to Wine Country Lane, premium parking, the closest seats to live music, and extended hours to meet fellow rising leaders! Additionally, we just welcomed a new class into our eight-month Leadership class. This immersive program identifies and cultivates our community’s next generation of influencers and decision-makers. I’m energized by this passionate group of professionals and can’t wait to see the impact they make. Stay tuned for more events, initiatives, and engagement opportunities to come. When our businesses work collaboratively, we can accomplish incredible things. Thank you for your continued partnership as we provide resources for Helping Businesses Succeed!

Sincerely,

Eli Matthews, IOM President & CEO Chamber of Medford and Jackson County

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The Business Review | October 2023

VIDEO: HOW TO GET INVOLVED IN THE BUSINESS OF DOING BUSINESS IN SOUTHERN OREGON

Click to watch video.

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October 2023 | The Business Review

CHAMBER UPDATES

The Chamber of Medford & Jackson County Serves, Supports & Represents Local Businesses At The Chamber of Medford & Jackson County, we serve over 1,200 small and large companies. It is our goal to inspire and develop growth in our region by supporting local businesses.

“Chamber of Commerce Week” was held in September — a time when we recognize the work of Chambers across the nation and how they help businesses of all sizes. Here in Jackson County, The Chamber serves the local business community by adhering to four strategic objectives: By living locally and helping businesses succeed, we strengthen our community and work together to build a more prosperous future.

Who The Chamber Serves The Chamber is a Catalyst, Convener and Champion for all businesses. We help businesses

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The Business Review | October 2023

of all sizes — from solopreneurs to major employers with hundreds of employees.

The Chamber works with a variety of industries. Industries as varied as healthcare and construction, travel and tourism, and education. We support all our community businesses as the economic driver of our region. Benefits of Chamber Membership Everyone at The Chamber is motivated by our desire to help business thrive. If you are a member, you enjoy numerous benefits. With a Chamber membership, you may promote your business through our social platforms and receive referrals from fellow members; attend a variety of networking events; become more active in the business community; represent businesses through political action; and stay informed about what is happening in the community. As a Chamber member, there are plenty of ways to participate in Chamber activities.

The Chamber hosts a variety of programs and events throughout the year, which include but are not limited to Greeters, Forum, Young Professionals Network, and the Leadership Program.

Members could also join one of our action teams and become an advocate for other businesses in the community. Businesses are the foundation of a strong community. Because no matter the size of the business, these companies are owned by our friends, family and neighbors. When we help businesses grow and succeed, we all succeed.

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October 2023 | The Business Review

everything in one place learn. shop. explore.

New to the world of sustainable driving? GreenCars is the place to start. Learn about the tech, the lingo, and how a sustainable vehicle can t into your lifestyle.

Lithia & Driveway and GreenCars support and thank the Medford Chamber of Commerce.

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The Business Review | October 2023

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October 2023 | The Business Review

OREGON UPDATES

United States Energy: Consumption & Production Trends Explained

THE UNITED STATES USES A MIX OF ENERGY SOURCES

Energy sources are measured in different physical units: liquid fuels in barrels or gallons, natural gas in cubic feet, coal in short tons, and electricity in kilowatts and kilowatthours. In the United States, British thermal units (Btu), a measure of heat energy, is commonly used for comparing different types of energy to each other. In 2022, total U.S. primary energy consumption was equal to 100.41 quadrillion Btu.

The United States uses and produces many different types and sources of energy, which can be grouped into general categories such as primary and secondary, renewable, and fossil fuels. Primary energy sources include fossil fuels (petroleum, natural gas, and coal), nuclear energy, and renewable sources of energy. Electricity is a secondary energy source that is generated (produced) from primary energy sources.

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The Business Review | October 2023

U.S. ENERGY PRODUCTION HAS BEEN GREATER THAN U.S. ENERGY CONSUMPTION IN RECENT YEARS U.S. total annual energy production has exceeded total annual energy consumption since 2019. In 2022, production was 102.92 quads and consumption was 100.41 quads. Fossil fuels—petroleum, natural gas, and coal— accounted for about 81% of total U.S. primary energy production in 2022. The percentage shares and amounts (in quads) of total U.S. primary energy production by major sources in 2022 were:

THE MIX OF U.S. ENERGY CONSUMPTION AND PRODUCTION HAS CHANGED OVER TIME

Fossil fuels have dominated the U.S. energy mix for more than 100 years, but the mix has changed over time. 2

US PRIMARY ENERGY CONSUMPTION BY MAJOR SOURCES 1950-2020

Petroleum’s share of total U.S. energy consumption peaked in the 1970s. In 1977, total petroleum consumption was about 48% (37 quads) of total U.S. energy consumption. In 2022, petroleum’s share of total U.S. energy consumption was 36% (36 quads). U.S. petroleum consumption decreased in 2020, largely as a result of the response to the COVID-19 pandemic, and then increased in 2021 and 2022 as the economy recovered from the pandemic. Annual crude oil production generally decreased between 1970 and 2008. The trend reversed in 2009 and crude oil

production reached a record high in 2019. More cost-effective oil well drilling and production technologies, notably in tight oil and shale deposits, has helped to drive increases in annual crude oil production. U.S. total annual crude oil production was lower in 2020 and 2021, in part, because of the COVID-19 pandemic’s effect on U.S. petroleum product demand. Total annual U.S. crude oil production was higher in 2022 because U.S. oil producers responded to increases in U.S. and world petroleum demand and to substantial increase in oil prices in the first half of 2022. Continued on next page.

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Annual natural gas plant liquids (NGPLs) production has generally increased since 2005, coinciding with increases in natural gas production, and reached a record high in 2022. NGPLs are the largest source of U.S. hydrocarbon gas liquids (HGL) production. Annual increases in HGL production since 2008 have contributed to lower HGL prices and to increased U.S. HGL consumption and exports. Natural gas consumption has increased both in amount and share of U.S. energy consumption. In 1950, natural gas consumption was about 17% (5.97 quads) of total U.S. energy consumption, and in 2022, consumption was about 33% (33.41 quads) of total U.S. energy consumption. U.S. annual dry natural gas production has exceeded U.S. annual natural gas consumption in both volume and heat content since 2017. More efficient natural gas and oil well drilling and production techniques have resulted in increases in natural gas production from shale and tight geologic formations. The production increases generally contributed to a decline in U.S. natural gas prices through 2020, which, in turn, contributed to increases in natural gas consumption by the electric power and industrial sectors. Renewable energy production and consumption both reached record highs in 2022, at about 13% (13.40 quads) of total energy production and 13% (13.18 quads) of total energy consumption. The increases in recent years have been driven mainly by record-high solar and wind energy production and increasing hydroelectric power production. Hydropower generation in 2022 was about 4% higher than in 2021 but was about 7% lower than the 50- year annual average. Total biomass energy production and consumption in 2022 were both higher than in 2021 but

lower than the record highs in 2018. Biofuels accounted for about half of total biomass consumption in 2022. Geothermal energy use in 2022 was about 4% higher than in 2021 but about 0.3% lower than the record high in 2014. The contribution of coal to total U.S. energy consumption has declined from about 36% in 1950 to 10% in 2022, largely because the U.S. electric power sector has increased use of other energy sources and reduced coal consumption. In terms of coal’s total energy content, annual U.S. coal consumption peaked in 2005 at about 22.80 quads and production peaked in 1998 at about 24.05 quads. The energy content of total annual coal consumption has declined largely because the electric power sector has increased use of lower heat content coal. In 2022, coal consumption was about 10% (9.85 quads) of U.S. energy consumption. Coal production in 2022 was about 12.04 quads. Nuclear energy production in commercial nuclear power plants in the United States began in 1957, grew each year through 1990 as the number of nuclear power plants and nuclear electricity generation capacity increased, and generally leveled off from 2001 through 2019. Nuclear energy’s share of U.S. energy consumption peaked in 2009 at about 9% (8.36 quads). A combination of reactor upgrades and shorter refueling and maintenance cycles at nuclear power plants helped to compensate for fewer operating nuclear reactors since the 1990s. In 2020 through 2022, total annual nuclear electricity generation declined after two nuclear plants retired in 2020, one plant in 2021, and another plant in 2022. In 2022, nuclear energy’s share of total U.S. energy consumption was about 8% (8.05 quads).

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The Business Review | October 2023

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October 2023 | The Business Review

OREGON UPDATES

Over the past few months, Gov. Tina Kotek’s Housing Production Advisory Council has identified barriers that would lead to Oregon building fewer homes than needed to keep pace with growth. LC- The Oregonian

Gov. Tina Kotek’s Housing Council Wants to Make it Easier for Cities to Expand Oregon | September 13, 2023 | Press Release

M embers of a governor-appointed council say Oregon needs to temporarily loosen its land- use laws to meet Gov. Tina Kotek’s goal of building 36,000 homes per year – an idea that’s proved to be one of the more divisive proposals to address the state’s housing crisis. Over the past few months, Kotek’s Housing Production Advisory Council identified many barriers that would lead to Oregon building fewer homes than needed to keep pace with growth, leading to higher rent and mortgage costs and more homelessness. There aren’t enough construction workers to build the needed homes, cumbersome permit requirements make projects take longer and cost more and the state doesn’t have enough land ready for homebuilding. To address the last barrier, council members recommended that the Legislature allow all cities to expand their urban growth boundary one time in the next 10 years without going through the usual expansion process that can take

years to complete. The boundary is the invisible, state- approved line around a city that dictates where and how it can grow. That was a key component of a Kotek-backed bill that failed on the Senate floor in the last few hours of the legislative session. The council hasn’t formally endorsed the proposal, and public testimony during its Friday meeting demonstrated what a tough sell the idea would be in a state dominated by Democrats supported by environmental interests. “This opportunity, if every city in the state takes advantage of it, could produce 150,000 units,” said Deborah Flagan, a council member and vice president of community engagement at Hayden Homes. That would get the state 30% of the way to building the 500,000 homes economists say are necessary over the next two decades to keep pace with demand.

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The proposal would allow cities with populations below 25,000 to add up to 75 acres and cities with larger populations to add up to 150 acres. The Portland metro area would be capped at 900 total acres. At least 30% of the homes added would need to remain affordable for at least 60 years. The League of Oregon Cities supports the concept, said Ariel Nelson, the league’s lobbyist on housing and land use, but it wants more attention to details. “The current UGB expansion or adjustment process at the state is too cumbersome, too time-consuming and expensive to be responsive to our current housing crisis,” she said. Cities in the Portland region are skeptical about the proposal, said Anneliese Koehler, state and regional affairs “This opportunity, if every city in the state takes advantage of it, could produce 150,000 units.” - Deborah Flagan, council member and vice president of community engagement at Hayden Homes

adviser for Metro. Instead of adding land on the outskirts of city boundaries, cities in the region need more support to redevelop and fill in vacant lots, she said. “Metro continues to struggle to understand why this concept is needed in our region,” Koehler said. “Specifically, our understanding of the intent of this bill is to offer opportunities to increase land supply for housing production. While I cannot speak for other areas of the state, raw land supply is not the crux of the Metro region’s housing supply crisis. We have thousands of acres of buildable land inside our UGB.” Corie Harlan, the cities and towns manager for Central Oregon LandWatch, said the Bend-based environmental organization had deep concerns about expediting the urban growth boundary expansion process. Central Oregon LandWatch was the main opponent to Bend’s attempt to grow by about 8,000 acres in 2008. It took almost another decade for the city to win state approval for a more modest 2,000-acre addition. “First and foremost, UGB expansions must be based on a demonstrated need,” Harlan said. “And this recommendation undermines this reasonable, necessary and core tenet of our land use system that is at the heart of

Oregon’s livability.” Read more HERE. n

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October 2023 | The Business Review

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October 2023 | The Business Review

PROMOTING THE COMMUNITY

OCTOBER 13 & 14

Your Complete Guide to the Award- Winning Heart of The Rogue Festival Medford, OR | September 23, 2023 | Written by Emily Hunter

AWARDS & ACCOLADES The Heart of the Rogue Festival was crowned “Best Small Festival” in 2022 by the Oregon Festival & Events Association and was honored as one of the top Adventures & Explorations to visit by Sunset Magazine’s 2023 Sunset Travel Awards.

From artisan eats to double gold wine - the Heart of the Rogue Festival is designed to highlight and uncover the many treasures of the town and beyond. Enjoy artisan offerings, locally prepared and sourced food and wine, and so much more this October 13 + 14! Best of all - this festival is free and open to the public for all to enjoy!

A CELEBRATION OF ALL THINGS ROGUE

Nestled into the arms of the Cascade mountain ranges, the beautiful Rogue Valley teems with artists, musicians, makers and growers of all types. This festival is a confluence of this community,

offering you the very best of the valley in one intimate, special celebration. With many special sections of the event, you are sure to have your heart captured by the rogue. In partnership with Rogue Valley Vintners and Rogue Valley Wine country, the street parallel to Pear Blossom Park will be lined with local wineries, as well as craft breweries and distilleries. This lovely little location is known as our Wine Country Lane - a 21+ area with ticketed entrance, a tasting wristband and logo

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The Business Review | October 2023

glassware provided. Meander the valley’s craft sips, take in winemakers’ stories, and enjoy live musical performances on the Pear Blossom Stage. Just steps away under the stage is home to a lovely grassy area, which will be known as Blossom Lounge. This lounge is the perfect area to play lawn games, relax on the seating areas, enjoy your artisan eats and wine, and, of course, the incredible live music playing on stage! From soulful

ensembles to multi- talented five-pieces - the Heart of the Rogue Festival has a music lineup ready to entertain! Enjoy several main performances each day of the festival, as well as street stages placed by the wings mural and outside the parking lot, welcoming you in.

recommended cheer spots as they race through Bear Creek, Railroad, Hawthorne Park and more. The Rogue Marathon is a Boston Marathon qualifier, and features incredible scenery of the fall leaves and lush parks throughout each race. The Bikes N Brews is also on October 14th, with five unique routes with differing distances throughout the Heart of the Rogue. Each route has a fitting beer-themed name - very on brand of them - with the shortest being the Root Beer Cruiser at 4.3 miles and the longest being the Stout at 62.2 miles. All distances start and end in downtown Medford as part of the Heart of the Rogue Festival, so you’re never too far away from when even more fun will begin! Choose your selected distance, and cruise through the beautiful valley like a true Oregonian.

ROGUE MARATHON + BIKES N BREWS

In addition to promoting the many makers of the rogue, the Heart of the Rogue Festival is proud to partner with Bikes N Brews and Rogue Marathon, each happening on the second day of the festival, October 14th. The Rogue Marathon event includes a full and half marathon as well as 10k. You can view the parking map, or download a PDF of the full course to each race here. Race or cheer on runners at the

Continued on next page.

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October 2023 | The Business Review

FOR EVERY MEMBER OF THE FAMILY TO ENJOY

the following partners: The Children’s Museum of Southern Oregon, The Jackson County Library, and Talent Maker City! Additionally, we partnered with Mercy Flights to bring you an ambulance and teddy bear clinic, perfect for the littles to explore and enjoy. Preparing for The Great American Eclipse October 14? We’ve got you covered! For your convenience, the Kid Zone area will provide

Building blocks, leaf art, giant Jenga - oh my! Kids rule the festival this October 13 + 14. We have a bounty of activities just waiting for you and your family to explore, from hands-on learning and sensory activities to exciting, classic games. Enjoy a multitude of craft tables featuring activities from

complementary pairs of solar eclipse glasses for you and your entire family.

EXPERIENCE IT ALL THIS OCTOBER 13 + 14 From hand-crafted creations to award-winning wine - experience all the Rogue Valley has to offer you at the Heart of the Rogue Festival this October 13 + 14!

Discover more about the Heart of the Rogue Festival in Medford! TravelMedford.org

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The Business Review | October 2023

SM

EXPERIENCE THE ROGUE MUSIC FOOD DRINK ART

SCAN FOR more festival information

OCT 13th FREE | Open to the Public

3:00PM - 9:00PM | PEAR BLOSSOM PARK • 3pm-9pm Blossom Lounge + Festival Open

• 4pm-7pm Bikes N Brews Pre-registration Packet Pickup • 4pm-8pm Rogue Marathon Pre-registration Packet Pickup • 3:30pm-9pm Live Music + Entertainment • 9pm Festival Closes MUSIC | FOOD TRUCKS | GAMES | WINE & BEER

Discover the Rogue Valley with this immersive event in downtown Medford. Sip award-winning wine, enjoy artisan bites and browse locally crafted offerings all while listening to live music. Celebrate the Heart of the Rogue™ with us at this vibrant, two-day celebration October 13 + 14, 2023!

OCT 14th FREE | Open to the Public

• 7am Rogue Run Marathon (Boston Qualifier) • 8am-10am Start Times for Bikes N Brews • 9am Bikes N Brews Fun Activities + Entertainment • 9am Marathon Runners Reception & Recovery • 11am-5pm Blossom Lounge + Festival Opens • 12pm-5pm Live Music & Entertainment • 5pm Festival Closes

The Heart of the Rogue Festival™ is a trademark of Travel Medford and may not be used without permission.

HEARTOFTHEROGUEFESTIVAL.COM

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October 2023 | The Business Review

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Working Together in the Rogue Valley for a Stronger Community

October 2023 | The Business Review 23 541.622.8577 • 40 S Central • Medford, Oregon 97501 • cowcreek.com

PROMOTING THE COMMUNITY

The 104th Excellence in Business Awards Medford OR | Written by Emily Hunter

L ights, camera, action! The red carpet was rolled out at the 104th Annual Excellence in Business Awards on September 14, 2023 at the Rogue Valley Country Club. The companies and individuals recognized set the standard for success through their vision, innovation, and service to others. Emcee Kingsley Kelley kicked off the celebrations by warmly welcoming over 380 guests. A spirit of camaraderie filled the air as attendees networked over cocktails before taking their seats for the awards ceremony. This year’s recipients showcased the remarkable ingenuity and community commitment of Medford enterprises. PG Long Floorcovering took home Retailer of the Year for their top-notch customer service. The Sign Dude was named Member of the Year for their active involvement in Chamber initiatives. Tom Bidot of The Event Agency grabbed the spotlight as New Member of the Year for his visionary leadership in expanding services. Outstanding Corporate Citizen awards went to Stone Ridge Golf Course (for profit) and The Salvation Army (non-profit) for their incredible support of those in need throughout the community.

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The Business Review | October 2023

Our Business Excellence award winners were Alpha- Lit (small business) KOBI-TV (medium business), and Rogue Credit Union (large business). The Chambers’ Rising Star Award, recognizing an up-and-coming leader under 40, was awarded to Benjamin Kinney of John L Scott. This year’s highest honor, the First Citizen Award, was presented to Perry Atkinson of The Dove for his exceptional leadership and philanthropy. His moving speech and recognition of his staff brought the audience to their feet. New this year, the Chamber implemented a Dream Big program auction within the program with a matching sponsor, Stephen Gambee and the Gambee Family with Sellwood Ventures, who contributed $25,000. The Dream Big program offers free Chamber membership for one year to select small business owners, who show promise but lack the funds to join the Chamber. Recipients of the Dream Big free membership can better promote their business, make connections, and gain visibility. This boost at the critical startup phase helps position small businesses for success, and fuels Medford’s vibrant local economy. The auction raised a total of $50,000, which will help provide 127 local businesses with Chamber memberships. This impact is just one of the ways The Chamber lives up to its commitment to nurture small business growth. Thank you for joining us in supporting our local economy, and Helping Business Succeed!

The Excellence in Business Award recipients exemplify the values of integrity, innovation and community in business. Their success stories showcase the thriving entrepreneurial spirit of the Rogue Valley. Thank you for joining us to recognize these exemplary honorees, and thank you to our event sponsors and volunteers who made this celebration possible. Congratulations to all our talented honorees! n

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October 2023 | The Business Review

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The Business Review | October 2023

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October 2023 | The Business Review

PROMOTING THE COMMUNITY

T o Yoga, or Not to Yoga, That is the Question T here are the obvious positive aspects of yoga, having a healthy and flexible body for instance. However, there are so many more benefits.

strength, stretch, and breath. Heart health, like high blood pressure or medically complicating weight issues are all helped by yoga. The last thing I want to touch on that is a huge advantage to yoga is the creation of connecting to community. Yoga studios often have a wide variety of people, all looking for different things from their yoga practice. I have seen amazing and heart-warming outreach from studios to students and from students to students. Don’t get me wrong on-line classes are great, but you cannot get truly efficient and safe posture assistance from on-line and you can not find the community to help support, push, and love you through the more difficult times. The military has seen the benefits, VA hospitals, educational institutions are seeing the benefits, national Institutes of Health and other large organizations are seeing it and are bringing it to the people they serve. There is increased scientific awareness and use of yoga’s value in health care. There are so many studies that show yoga’s benefits in arthritis, osteopenia, balance issues, oncology, women’s health, chronic pain and so much more. I am currently teaching at AM Yoga at 3132 State Street, Suite 200 Medford, Oregon 97504 (541) 414-0503, S.O.O.M at 1101 E Jackson St, Medford, OR 97504, and The Medford YMCA at 522 W 6th St, Medford, OR 97501. I teach a slow-moving long hold Hatha class and a yoga/touch class that is a mix of Yin yoga and body work deepening you softly and safely into stagnant yoga poses. I hope to see you at a studio!

The movements with breath increase blood flow and warm the muscles and the pose holds build strength and awareness, breathwork and meditation help with stress and anxiety. I am not a doctor, but I have seen the positive effects of yoga, and so have doctors, from the Mayo Clinic to my Chiropractor. You have probably heard that yoga promotes a longer and healthier life, and I think that is easy to nod and say “sure” to that and then move on, but let’s really think about what that might mean. The most common accidents that happen as we get older are simple falls, or have you gotten to the age where sneezing or twisting wrong becomes a worry, if you have strength, stretch, balance, and awareness these issues are far less likely to happen. Most of us have tried one or two yoga classes. But not all yoga classes are equal. As an instructor my main focus is safety and proper posture, that is not always the case. If you find a class that is not for you try a different one. There is always a fit out there, but you have to be willing to try, try, try again. My friends love to share with me bad experiences they have had; from whole classes falling on the floor trying to do hand stand, instructors that don’t seem to pay enough attention, confusing instructions. I truly believe your class is out there somewhere, if you look for it. The benefits are worth the effort to find a class for you. If you are looking for stress reduction, better mood, more energy, and better sleep yoga has been shown to help, with a safe and knowledgeable instructor. Parkinson’s is shown to be assisted by breath work. I have had the opportunity to see this with my own two eyes. People have come to my class and by the end their tremors look substantially better and their mobility is increased impressively. Arthritis is helped with strength and stretch. Autoimmune issues, which can create joint issues, are helped by; stress reduction,

AnnaMaria Candelaria Annamaria.candelaria@gmail.com @amcandelariayoga (Instagram) info@holisticpathforwellness.com soomyoga.com rvymca.org

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October 2023 | The Business Review

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REPRESENTING BUSINESS ISSUES

The Salvation Army Throughout the Region Urgently Appeals for Food Donations to Address Critical Shortages Amidst Rising Demand and Escalating Costs Southern OR | September 2023 T he Salvation Army throughout Southern Oregon is currently grappling with an unprecedented crisis as it faces severe food shortages, an ever-increasing

demand for their services, including emergency food assistance, has surged to record levels, while the availability of food items has dwindled to alarming lows. Major Randy Mulch of The Salvation Army in Medford, stated, “We are witnessing a perfect storm of factors that are putting tremendous strain on our ability to provide for those in need. Families who have never before required assistance are reaching out to us for help. At the same time, the cost of food has soared, making it increasingly challenging to keep our shelves stocked.” Today, The Salvation Army in Medford will receive their weekly allocation of USDA commodities. Unfortunately, by the end of the day tomorrow, The Salvation Army food pantry shelves will be empty again.

demand for essential services, and skyrocketing food costs. As one of the region’s largest food banks, The Salvation Army is issuing an urgent call to action, asking the community to come together and provide much-needed food donations to help meet the pressing needs of those most vulnerable in our community. Both The Salvation Army in Grants Pass and Medford have been faced with empty shelves and lines of people requesting assistance. The challenges posed by the ongoing pandemic, economic uncertainties, and other unforeseen circumstances have pushed The Salvation Army’s resources to the brink. The

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“We believe in the strength and compassion of our community.” future, “By working together, we can ensure that food is always available for those who need it most.” For more information to donate or get connected to one of The Salvation Army food pantries please contact your local Salvation Army or visit our website HERE. n About The Salvation Army: The Salvation Army is an international Christian organization that has been providing essential services and support to individuals and families in need for over a century. In Southern Oregon, The Salvation Army operates various programs, including food banks, shelters, and emergency assistance, to help those facing hardship. With the support of donors and volunteers, The Salvation Army strives to make a positive impact on the lives of individuals and communities. Each night in the United States, 17.4 million families go to bed hungry. An additional 6.9 million families live on the verge of food insecurity. That means they don’t always know where their next meal is coming from. By supplying free fresh produce, canned goods, and healthy frozen items, our food pantries provide valuable meal supplementation while helping those in need maintain their independence and dignity. These food pantries are especially crucial in “food deserts,” where entire communities experience food insecurity due to lack of grocery store access. In 2021, we served over 171 million meals across the United States.

Captain Nathan Perry of The Salvation Army in Grants Pass has seen 70% increase in request for services, “We are facing an unprecedented challenge where the demand for food assistance has surged dramatically. We’re launching a food drive to rally support and ensure we have the resources to meet the rising demand. Your generous contributions will play a vital role in feeding our neighbors and restoring hope in these trying times.” The Salvation Army in Grants Pass recently had to temporarily close their pantry to restock shelves and restructure operations in order to meet the growing need within the community. The Salvation Army’s food pantries have traditionally been a lifeline for families and individuals who are struggling to put food on the table. However, the current situation threatens the organization’s ability to continue meeting these essential needs. With winter approaching and the holiday season just around the corner, the timing could not be more critical. “We are witnessing a perfect storm of factors that are putting tremendous strain on our ability to provide for those in need.” The Southern Oregon community has always been generous and compassionate, stepping up to support their neighbors in times of crisis. The Salvation Army is urging individuals, businesses, and organizations to consider making food donations to help bridge the gap. Non- perishable food items such as canned goods, pasta, rice, cereal, and shelf-stable proteins are desperately needed. To facilitate food donations, The Salvation Army has launched a food drive. Contact The Salvation Army within your local community to drop off food. Monetary donations are also welcome, as they enable The Salvation Army to purchase essential items in bulk and stretch every dollar to maximize impact. “We believe in the strength and compassion of our community,” added Major Randy “Together, we can make a difference and ensure that no one goes hungry during these challenging times. Every contribution, no matter how small, can help feed a family in need.” The Salvation Army in both Grants Pass and Medford thanks the community in advance for their generosity and continued support. Captain Perry shares his hope for the

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Medford Food Pantry: 922 N. Central Ave. Medford OR 97501 Open Monday, Thursday and Friday 9am - 12pm & 1pm - 3pm

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October 2023 | The Business Review

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The Business Review | October 2023

NEXT STOP: OAKLEAF RV STORAGE

There’s nothing like exploring the world in your RV. But sooner or later, wanderlust needs a place to park when you’re back in the real world. Here in the Rogue Valley, that place is Oakleaf RV Storage. This brand-new facility provides 24-hour video security and password-gated access. Each spot includes a 30 amp plugin, and there’s an easy-to-use on site service station providing water, air, and waste dump. And you can access your home-away-from-home 24/7. When the journey is over, we’ll be here.

oakleafrvstorage.com

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October 2023 | The Business Review

LOCAL SPOTLIGHT

Insurance Marketplace Rebrands to Highstreet Insurance & Financial Services. Medford, OR | , August 25, 2023 | Press Release

I nsurance Marketplace (IMP) announced its rebranding as Highstreet Insurance & Financial Services, marking a significant milestone in the company’s journey. The rebranding reflects the company’s alignment with Highstreet Insurance Partners, (HSIP) one of the fastest- growing insurance agencies in the nation. In 2022, IMP joined HSIP, sharing a vision of helping people pursue life’s opportunities and create stronger, more resilient communities. The rebranding emphasizes the company’s commitment to leveraging collective strength, expertise, and resources to deliver even more value to its clients.

“While our name is changing, our commitment to providing excellent local service remains the same,” said Nicolas Phair, Branch Principal. “We are excited to be part of a larger team of experts, backed by the strength of more than 150 agencies in 31 states. This helps us ensure our clients get the coverage and service they deserve while providing the personal touch we’ve been known for in the Northwest for many years.” We will be celebrating this change with a ribbon cutting on September 6th, at 9 am. We invite our clients and the community to join us. n

About Highstreet Insurance Partners: Highstreet Insurance Partners (HSIP) is a full-service independent insurance agency. Founded in 2018, the Traverse City, Michigan-based company provides a broad array of business insurance, employee benefits, personal insurance, retirement services, and specialty risk solutions that are delivered through community focused agencies. Additional information can be found HERE. Press Related Questions, contact Nicolas Phair at nicolas.phair@highstreetins.com .

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The Business Review | October 2023

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October 2023 | The Business Review

LOCAL SPOTLIGHT

Rogue Credit Union Donates Historic Gift for Children’s Health at Asante Medford, OR | September 20, 2023 | Press Release

R ogue Credit Union has made another extraordinary investment for children and families in our region. For 30 years, Rogue Credit Union has been a partner to Asante Children’s Miracle Network. Today, the credit union and its members have made the largest corporate gift in Asante’s history – to benefit the Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional Medical Center, which will open in early 2024. As the lead donor for the new Pediatrics Unit, Rogue Credit Union will be

and families across Southern Oregon and Northern California,” said Andrea Reeder, senior vice president and chief philanthropy officer at Asante. “Asante is proud to permanently recognize Rogue Credit Union’s generosity in the Pediatrics Unit.” The Pediatrics Unit, located on the sixth floor of the Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional, comprises 16 pediatric inpatient rooms that prioritize comfort, care and privacy. Each room is a

permanently recognized for its support in the new facility. “Rogue Credit Union, like Asante, was established in Medford in the 1950’s by a small group of grassroots leaders,” said

single private room with a private bathroom and has expansive views of the Rogue Valley. Notably, a Child Life active room

will provide a playful sanctuary within the

Roy Vinyard, recent interim president and CEO of Asante, “Our organizations have grown side by side, with the highest good of the community in mind. That makes this gift even more meaningful – we are honored to receive this landmark commitment to help care for our youngest patients and their families.” “Rogue Credit Union’s gift not only demonstrates the organization’s ongoing pledge to invest locally, but also their instrumental role in reshaping health care for children

hospital environment, while a Child Life quiet room will serve as a haven for art and reading, enriching the hospital experience for young patients. Co-located on the sixth floor is a dedicated outpatient infusion clinic for kids with cancer and other serious illnesses. “We’re incredibly excited about this next step in our partnership with Asante,” said Matt Stephenson, president and CEO of Rogue Credit Union. “We extend our thanks to our loyal members, whose unwavering support makes this

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The Business Review | October 2023

CHILD LIFE QUIET ROOM

CHILD LIFE QUIET ROOM

partnership possible. Rogue Credit Union was founded by a group of educators who believed in the power of people helping people, and this donation is made in the same spirit. As a community, we’re stronger together.” Rogue Credit Union hosts a number of campaigns every year that directly support children’s health care at Asante.

This includes the popular “Give+Save” campaign, taking place now through October 21, 2023. “Give+Save” invites credit union members to donate $10 or more to the Credit Union for Kids program with the benefit of moving up to $500 into a high-yield ownership account. All funds raised during this campaign directly benefit our local Children’s

6TH FLOOR LOBBY

LABOR AND DELIVERY ROOM

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“As a community, we’re stronger together.” About Rogue Credit Union Rogue Credit Union is a member-owned, not- for- profit financial cooperative with an asset base of $3.29 billion and a loan portfolio of $1.9 billion. At Rogue Credit Union, membership is about more than an auto loan or checking account. It’s about a higher level of service for over 206,000 members. Under the guidance of the Board of Directors, Rogue Credit Union is committed to helping its members and communities on their journey to financial well- being. Membership is open to anyone who lives, works, worships or attends school in select Oregon, Idaho and California counties. Stop by any branch or visit www.roguecu.org to become a part of something bigger. philanthropic endeavor ever attempted in this area. At the core of AsanteForward are six specific initiatives including behavioral health, cancer care, expanded emergency services and a new patient pavilion to house several areas of care including a new women’s and children’s hospital, cardiac care, critical care and advanced surgical services, and Age-Friendly care at Asante Ashland Community Hospital. To learn more, please visit asantefoundation.org. Asante is a local, community-owned and governed not-for-profit organization with nearly 6,000 employees who provide medical care to nearly 600,000 people in a nine-county area of Southern Oregon and Northern California. It includes Asante Ashland Community Hospital, Asante Physician Partners, Asante Rogue Regional Medical Center in Medford, Asante Three Rivers Medical Center in Grants Pass, and additional health care partnerships throughout the region.

partnership possible. Rogue Credit Union was founded by a group of educators who believed in the power of people helping people, and this donation is made in the same spirit. As a community, we’re stronger together.” Rogue Credit Union hosts a number of campaigns every year that directly support children’s health care at Asante. This includes the popular “Give+Save” campaign, taking place now through October 21, 2023. “Give+Save” invites credit union members to donate $10 or more to the Credit Union for Kids program with the benefit of moving up to $500 into a high-yield ownership account. All funds raised during this campaign directly benefit our local Children’s Miracle Network Hospitals including Asante Rogue Regional. Go online, call, or visit a Rogue Credit Union branch to participate today. The new Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional is scheduled to open in February 2024 and is part of Asante’s capital expansion campaign called AsanteForward. “This pavilion and all the other initiatives within AsanteForward are just the beginning. Continued support of these programs is necessary to sustain the highest level of care for patients in our region. We must keep going,” Reeder said. Click here to learn more or get involved today.

About Asante Foundation: For more than 60 years, philanthropy has helped Asante provide and enhance health care for communities throughout Southern Oregon and Northern California. Asante Foundation, the philanthropic arm of Asante, a local, community-owned and governed not-for-profit health system, is an integral partner in Asante’s vision to be your trusted health partner for life – every person, every time. Asante Foundation launched AsanteForward, the most significant campaign effort in our history, to transform the quality and scope of health care available in Asante’s nine-county region, with a goal of at least $50 million. This campaign is the largest

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