Accor Central Europe Presentation

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Accor Group

Accor in Germany

MICE

Corporate

Accor in Austria

Accor Central Europe

Brands Central Europe

Accor in Switzerland

Travel Management

Flagship Hotels

Leisure

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Accor Group

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Accor Group

T H E W O R L D ’ S L E A D I N G H O T E L O P E R A T O R

Properties

Rooms

Countries

Employees

Guests every night

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Accor Group

M A R K E T L E A D E R I N E U R O P E , L A T I N A M E R I C A , A S I A - P A C I F I C , M I D D L E E A S T & A F R I C A

1,320 HOTELS 186,500 ROOMS

1,625 HOTELS 146,900 ROOMS

115 HOTELS 37,800 ROOMS

1,085 HOTELS 212,300 ROOMS

275 HOTELS 61,600 ROOMS

380 HOTELS 58,900 ROOMS

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Unrivalled portfolio of brands

F R O M L U X U R Y T O E C O N O M Y W E F U L F I L L A L L W I S H E S A N D N E E D S

Classic

Collections

Lifestyle

Resorts

Regional

Luxury

Premium

Midscale

Economy

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A strong heritage

R E I M A G I N I N G H O S P I T A L I T Y

Accor has been providing hospitality savoir-faire for more than 50 years. A chance meeting. A novel vision. An industry redefined. From the start, founders Paul Dubrule and Gérard Pélisson looked further to reimagine what hospitality can be.

La Veranda Resort Phu Quoc - MGallery by Sofitel - Phu Quoc Island - Vietnam

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A new vision

A U G M E N T E D H O S P I T A L I T Y

Accor shapes the way we live, work and play by augmenting hospitality as a series of connected moments.

MEETING ROOM

Live

Work

Play • 10,000 restaurants and bars • 80,000 talented employees

• 4,800 properties • 704,000 rooms • 38 brands • 110 countries

• +15,000 meeting rooms • +700 events a day • +5,000 co-working spaces • 26,000 members of the “Meeting Planner loyality programme”

• +375 luxury spas • +500 health clubs

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At Accor we believe that the spirit of hospitality extends beyond the stay. Therefore we transform everyday moments into heartfelt connections.

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Our Brand

F O U R B R A N D P I L L A R S G U I D E O U R W O R K , P A S S I O N A N D P E R F O R M A N C E .

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Performance Maximised

Empowered Talent

HOLISTIC ECOSYSTEM

EMPOWERED UNIQUENESS

GLOBAL KNOW-HOW

EMPOWERED OPPORTUNITIES

SEAMLESS SOLUTIONS

EMPOWERED LEADERSHIP

4 Acting for Good

3 Open Innovation

ACTING FOR INTEGRITY

OPEN INTELLIGENCE

ACTING FOR SUSTAINABILITY

OPEN PARTNERSHIPS

ACTING FOR COMMUNITIES

MEANINGFUL INNOVATION

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Accor Central Europe

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Accor Central Europe

T H E W H O L E W O R L D O F A C C O R I N T H E H E A R T O F E U R O P E

Hotels

Conference Hotels

Meeting rooms for up to

Rooms

people

BERLIN

VIENNA

BERN

Brands from luxury to economy

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Brand Portfolio Central Europe

F R O M L U X U R Y T O E C O N O M Y – F I N D T H E P E R F E C T V E N U E F O R Y O U R E V E N T

Germany · Austria · Switzerland

Luxury

Premium

Midscale

Economy

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Brands Central Europe

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Luxury

B R A N D S

At Accor, luxury is, above all, a question of experiences.

Our service is as discreet as it is impeccable

and always has an eye on the details.

It opens the doors to worlds in which refinement

meets the magic of enchanting destinations.

Our Luxury brands and hotels are an invitation

to discover their prestigious heritage,

while experiencing the best of local culture.

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Fairmont Montreux Palace

Unforgettable, since 1907

C H A R I S M A T I C · T H O U G H T F U L C H E R I S H E D

E X C E P T I O N A L

At Fairmont’s, the passion is to connectguests

to the very best of destinations.From the beaches of Hawaii

to the deserts ofthe United Arab Emirates to the heart of London,

Fairmont offers guests extraordinary places, created by

combining unique architecture, expressive decor and artistry,

and magnificent features. Add great service, and the result

is an unforgettable guest experience.

W O R L D

P I P E L I N E

E U R O P E

77 hotels

24 hotels

9 hotels

30,113 rooms

7,019 rooms

2,681 rooms

27 countries

15 countries

72% of guests say Fairmont makes them feel

like they are in the heart of the destination

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Feel the pulse

R E B E L L I O U S · P L A Y F U L · E N E R G I S E D

A U D A C O I U S

A vivid cocktail of sophistication and style.

An audacious burst of local energy that is both luxurious and playful.

An edge that sets the experience apart. Fashionable and social,

it’s about being the place to be and be seen,

connecting the like-minded.

W O R L D

P I P E L I N E

E U R O P E

8 hotels

14 hotels

3 hotels

1,099 rooms

2,787 rooms

397 rooms

7 countries

12 countries

91% SO/ outperforms competitors on

E-reputation performance score

SO/ The Stue Berlin

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Live the french way

M O D E R N · C H I C · F R E N C H A R T O F L I V I N G

J O I E D E V I V R E

Imagine modern luxury hotels where the essence

of each destination is artfully blended with

French art of living, creating chic experiences for

modern voyageurs to indulge in and celebrate life’s

pleasures, the French way.

W O R L D

P I P E L I N E

E U R O P E

118 hotels

19 hotels

20 hotels

29,570 rooms

5,274 rooms

4,871 rooms

43 countries

14 countries

2/3 of guests associate with and

appreciate Sofitel French Art de Vivre

Sofitel Bayerpost Munich

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Rixos Davos

Unlimited wonders

R E S O R T S · E N T E R T A I N M E N T · G O U R M E T

F A M I L Y F U N

Dedicated to offering traditional Turkish hospitality and a unique

spa experience in the finest surroundings and a luxurious ambiance.

Rixos provides an outstanding resort experience with professional

entertainment and sports. At Rixos, the all-inclusive is all-exclusive.

In addition to Rixos Hotels’ global entertainment expertise

in resorts, the ultimate entertainment experience can be found

at The Land of Legends Theme Park.

An out of this world theme park that offers water coasters,

wild slides & rides, shows & concerts and shopping avenues.

W O R L D

P I P E L I N E

E U R O P E

24 hotels

2 hotels

16 hotels

8,877 rooms

2,074 rooms

5,432 rooms

7 countries

1 countries

Rixos attracts 5000+ visitors, by organising 800+

events, shows and concerts each year

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Premium

B R A N D S

With an impressive array of destinations

and inspiring hotel collections around the globe,

we have more than one story to tell.

From stylish urban locations to sanctuary resorts,

from working hard to enjoying relaxing experiences,

there is always a good reason to be a cherished

guest with one of our Premium brands.

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Hotel Rotary Geneva MGallery

Stories that stay

D E L I G H T F U L · S I N G U L A R · I N S P I R I N G

E N R I C H I N G

MGallery is a collection of storied boutique hotels

to discover the world and beyond, providing a delightful

and unique experience inspired by the local essence of the hotel

and its authentic story. With 101 addresses globally,

each MGallery location leaves guests enriched with a collection

of emotions that make their stay truly memorable.

W O R L D

P I P E L I N E

E U R O P E

103 hotels

49 hotels

24 hotels

10,883 rooms

6,778 rooms

2,545 rooms

29 countries

30 countries

79% of guests associate MGallery with storied boutique hotels

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Hotel Pullman Berlin

Our world is your playground

P I O N E E R I N G · S T Y L I S H · A C C O M P L I S H E D

I N V I G O R A T E D

Hotels and resorts in tune with today’s mobile world,

balancing peak performance and personal wellbeing.

A vibrant place where global nomads can feel at their very best,

whether on business or leisure.Spacious meeting rooms

with the newest technology, immersive art, and modern

guest rooms with great sleeping comfort. And above all,

an engaged and proactive team that provides everything

our guests need to work efficiently and enjoy effortlessly.

W O R L D

P I P E L I N E

E U R O P E

131 hotels

50 hotels

19 hotels

38,448 rooms

14,555 rooms

4,834 rooms

40 countries

22 countries

#1 The most associated brand with

contemporary design in its category

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Swissôtel Zurich

Life is a journey, Live it well

F U L L O F V I T A L I T Y · R E L I A B L E

R E C H A R G E D · A T E A S E

Contemporary hotels designed with the quality

and care of Swiss hospitality. We are Swiss at heart and global

by nature.We offer guests the quality of life,

vitality and peace of mind they need to explore the world

and discover life’s true rewards.

W O R L D

P I P E L I N E

E U R O P E

31 hotels

21 hotels

12 hotels

13,156 rooms

4,448 rooms

2,839 rooms

17 countries

15 countries

87/100 High E-reputation performance & positive guest perception

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25hours Vienna

Let‘s spend the night together

F U N · S T O R Y · D E M O C R A C Y

P R O F E S S I O N A L I S M

At 25hours, we create individualised,

made-to-measure hotels with personality in vibrant cities.

Every unique, playful 25hours hotel has a soul inspired

by its location and shaped by the art, culture,

gastronomy and stories of its surroundings.

And each one is centered around a surprising Social Hub,

a space where global travellers and local guests can meet

and form a dynamic and adventurous community.

P I P E L I N E

E U R O P E

4 hotels

13 hotels

971 rooms

2,065 rooms

3 countries

4 countries

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Mövenpick Zurich

We make moments

I N V E N T I V E · G E N U I N E · H U M A N · W A R M

Mövenpick is in the moments business.

We know small gestures can make all the difference.

So we do ordinary things in an extraordinary way –

a philosophy that has defined our brand success from the start.

With a Swiss heritage stretching back to the 1940s,

Mövenpick offers a unique blend of contemporarycity and resort hotels

across the globe. 70 years of rich culinary legacy have taught

usnever to compromise on quality or authenticity.

And we take a sustainable and responsible approach, caring for

local communitiesand protecting the environment.

W O R L D

P I P E L I N E

E U R O P E

94 hotels

51 hotels

18 hotels

23,010 rooms

13,369 rooms

4,174 rooms

25 countries

23 countries

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Midscale

B R A N D S

Spaces for living, inspired by places and people.

Spaces that are resolutely about showcasing lifestyles.

Accor’s Midscale brands offer as many experiences

as there are desires. Whether travelling alone,

as a couple or a family, or for business, there is always a

Midscale brand ready to meet all your needs.

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Novotel Munich Airport

Time is on your side

C O M F O R T I N G & E N E R G I S I N G D E S T I N A T I O N H O T E L S

R E L A X E D & L I V E L Y A T M O S P H E R E

At Novotel, we believe that quality time is about making

everyday moments matter. Everything has been thought to enhance

our guests’ life balance, sense of well being but also enjoyment.

Whether through our intuitive & modern design or our large range

of rewarding experiences, everyone can disconnect from a busy life

or make time to connect with their family, friends or colleagues.

This combination makes Novotel the perfect place for business or family

travellers to have a drink, food to share, to work, play or just relax.

W O R L D

P I P E L I N E

E U R O P E

527 hotels

128 hotels

164 hotels

102,795 rooms

29,105 rooms

31,000 rooms

61 countries

47 countries

TOP 3 In the top 3 best known midscale brands on 17 markets

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Locally Inspired Hotels

C O M F O R T I N G & E N E R G I S I N G D E S T I N A T I O N H O T E L S

R E L A X E D & L I V E L Y A T M O S P H E R E

Each Mercure hotel is a portalto its destination, offering travellers

a high-quality stay andimmersive local experiences.

Its teams are genuinely knowledgeable about the city and every

detail of the décor tells with elegance an authentic and inspiring story

of the locality. Every Mercure hotel is unique and an invitation to

discover the local culture through F&B and Craftsmanship.

W O R L D

P I P E L I N E

E U R O P E

812 hotels

194 hotels

332 hotels

105,694 rooms

31,036 rooms

42,602 rooms

62 countries

34 countries

TOP 3 In the top 3 best known midscale brands on 17 markets

Mercure Munich City Center

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Aparthotel Adagio Bremen

The services of hotels, the freedom of apartments

U R B A N · C O M F O R T · F L E X I B I L I T Y

How do you stay away from home and enjoy real at-home

comfort while discovering a new city? Adagio Aparthotels offer

functional apartments with the advantage of dedicated hotel services

and natural hospitality. Located in the heart of cities,

over 100 addresses in the world, the brand has three product ranges:

Adagio, Adagio access and Adagio premium.

W O R L D

P I P E L I N E

E U R O P E

110 aparthotels

43 hotels

19 hotels

12,451 rooms

6,485 rooms

2,320 rooms

16 countries

15 countries

TOP 3 In the top 3 best known midscale brands on 17 markets

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Economy

B R A N D S

Comfort is priceless, and with Accor’s Economy offer, it

doesn’t cost the earth. Our range of brands,including the

recently launched and innovative JO&JOE, has a solution for

everyone: hotels where all ages, needs or budgets can find

exactly what they want, always for the best price.

ibis Berlin Kurfuerstendamm

We are open

V I B R A N T L I G H T H O U S E S · O P E N T O E V E R Y O N E

You want it all. Rock’n roll and pop music – Comfort

and design. Vibrant atmosphere and time to chill. Tasty

and simple food – Cosiness and fun. You want it all,

and you can have it all. Because right next door and all

over the world, there is always an ibis hotel to welcome

you. We look after every detail to make you feel at home.

So all you have to do… is relax and enjoy.

W O R L D

P I P E L I N E

E U R O P E

1,209 hotels

194 hotels

363 hotels

154,328 rooms

24,679 rooms

49,257 rooms

67 countries

36 countries

ibis is the undisputed awareness leader

of the economy hotelsegment worldwide

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ibis Styles Berlin Mitte

Open to creativity

U N I Q U E H O T E L S · C R E A T I V E B Y D E S I G N

What if a hotel could… Stun you? Inspire you? Make you smile?

At ibis Styles, each hotel has its own unique design, theme

and personality. Creative and urban, our eclectic hotels offer

warm service and stylish comfort. From pillow to pillar,

bathroom to bar, every little detail has been thought out to live

an experience full of surprises, for young and older kids.

W O R L D

P I P E L I N E

E U R O P E

1,209 hotels

194 hotels

142 hotels

52,111 rooms

28,614 rooms

14,537rooms

49 countries

41 countries

20% above the category brand average on 25 markets

in terms of brand rate premium perception

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Open to adventure

S M A R T B A S E C A M P S · I N & O U T A D V E N T U R E S

Out of beaten tracks, we want people to enjoy

an active and fun life whatever their budget.

Our dynamic and agile design provides the starting blocks

that inspire both our hotel and neighborhood guests

in their daily trade-off and active life.

W O R L D

P I P E L I N E

E U R O P E

625 hotels

65 hotels

180 hotels

62,295rooms

8,120 rooms

20,046rooms

22 countries

16 countries

#1 Best value for money perception

versus competition in 5 key markets

ibis Budget Berlin City

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Accor in Germany

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Accor in Germany

S U B L I N E

Plan your next event or business trip in one of the german metropolises

HAMBURG

Hotels

BREMEN

BERLIN

HANNOVER

Rooms

LEIPZIG

DÜSSELDORF

DRESDEN

Conference Hotels

FRANKFURT

Meeting Rooms for up to

NÜRNBERG

STUTTGART

People

MÜNCHEN

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Accor in Austria

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Accor in Austria

S U B L I N E

Plan your next event or business trip in one of Austria‘s culturally rich cities or beautiful regions.

Hotels

Rooms

LINZ

WIEN

SALZBURG

Conference Hotels

INNSBRUCK

Meeting Rooms for up to

GRAZ

People

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Accor in Switzerland

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Accor in Switzerland

S U B L I N E

Plan your next event or business trip in the unique beauty of Switzerland.

BASEL

Hotels

ZURICH

LUCERNE

Rooms

BERN

LAUSANNE

Conference Hotels

Meeting Rooms for up to

GENEVA

People

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ACCOR / WELCOME TO CENTRAL EUROPE

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