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And Better Business Will Follow ‘START WITH WHY’
“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services.
help people understand why you do what you do by revealing the real purpose and intention behind your reasons, you build a sense of trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow!
Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies.
In “Start With Why,” author Simon Sinek illustrates the importance of explaining to others why you do the business you do rather than explaining what you do or how you do it. Sinek argues that when people start figuring out the “why” in what they do, it inspires action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you
• Look backward at the original motivation for starting your business. What specific problem were you trying to solve, and why was it important to you to solve it? • Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way.
• Look inward by identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you?
“Start With Why” teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now.
OUR CLIENTS SAY IT BEST "Case Barnett Law represented me on a lawsuit for wrongful death, medical malpractice, and elder abuse. At all times, Case and his staff were professional, responsive, and most of all, compassionate. Case explained the process to me every step of the way. He gave me advice but respected and valued my opinion. He was kind and sympathetic. I'm grateful to Case Barnett Law for their excellent legal representation during a very difficult time. If you are looking for a lawyer who will fight for you and for the right outcome, Case is the one." –Sara A. step of the way. Mr. Case B. and Nabeel F., from the bottom of my heart, thank you so much for everything." –Marilou B.
"Mr. Case Barnett is GREAT! The people are nice, friendly, sweet, and very professional, especially Nabeel F. helped me a lot. I absolutely recommend Case Barnett Law. They will take good care of you and will help you every
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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