Your essential guide to capturing scroll-stopping travel content that sells.
Your essential guide to capturing scroll-stopping travel content that sells
Welcome to your go-to guide for creating stand out travel content! This guide is designed to help you through the entire process - from planning your shots to capturing great video and photography, to sharing key details with users.
Contents Welcome! ...................................................................................................................................................... 3 Before you travel ....................................................................................................................................... 4 Understand the brand............................................................................................................................6 Know the goal.............................................................................................................................................7 Capturing great content ......................................................................................................................... 8 How to capture like a pro.....................................................................................................................10 What to capture.......................................................................................................................................12 Super informative content ....................................................................................................................14 Focus on what people really want to know..................................................................................16 Pay attention to what others say......................................................................................................17 Post-trip game plan ................................................................................................................................. 18 Feeling overwhelmed?..........................................................................................................................19 Simple equipment = Next level . ........................................................................................................20 Toolkit.......................................................................................................................................................... 21
📸 Practical tips...
💖 How to get the most from your content...
💡 Ideas for what to film...
READY, SET, CAPTURE!
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Before you travel
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Get inspired Search the hotel, destination, ship or excursion on Instagram, TikTok, and Facebook, it may inspire you on what shots you want to get.
Look at creators Explore what influencers – and even the brand’s own accounts – are sharing to see how they showcase their products.
Make note Pay attention to what types of content perform well on their channels and bear this in mind.
READY, SET, CAPTURE!
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Make sure your content matches the brand’s style – just like you would when representing Hays Travel. Take the time to check their website, social or toolkits: Understand the brand
Know the goal
What kind of content are you looking for? Good content should tell a story or solve a problem:
Key selling points What makes the brand special? Is it sustainability, premium service, family-friendly, included extras or value for money?
Latest campaigns and messaging Is there a new product, something new launching or a spotlight on a certain destination?
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A wide shot of the Universal coaches lined up.
Correct brand names Use them exactly as they style them (e.g. Jet2holidays, not Jet2 Holidays; P&O Cruises, not P&O)
Tone of voice What wording do they use, how do they describe their product?
A clip of the coach pulling into the hotel.
A moment boarding the boat or coach.
o A quick POV video riding through the resort or arriving at the park.
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BEFORE YOU TRAVEL
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Capturing great content
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Feature yourself in some shots to add personality and authenticity.
Skip the filters - raw, natural footage gives more flexibility in editing.
Avoid showing other guests’ faces or members of the public.
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Use natural light whenever possible. Make sure your subject is well lit and easy to see.
Stand with your back to the light source (e.g. window or sun) so your subject is front-lit.
Golden hour = gold content: Shoot around sunrise or sunset for warm, soft lighting.
READY, SET, CAPTURE!
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How to capture like a pro...
Keep horizons straight - a wonky ocean or skyline distracts
Move slower than you think you need to… trust us
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Include people - smiles, waves, reactions, and movement add energy
Use portrait mode for blurred backgrounds and standout subjects - ideal for selfies or close-ups
Change your angles - crouch down or shoot from above for variety
Film multiple takes of the same scene from different angles
Refrain from always going left to right, instead mix it up: try low angles looking up, or close-ups of interesting details
Tap the screen where your subject is. The camera will focus on that spot and make it clearer
Hold your phone still - let natural movement in the scene shine
Don’t zoom - move closer to your subject to keep images sharp
When it comes to photos prioritise vertical shots and use horizontal only when the scene naturally suits it (i.e. group shots)
Capture short clips that are clean and to the point
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CAPTURING GREAT CONTENT
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What to capture When you’re out and about, these are the kinds of shots that really bring a destination to life...
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Scenic moments and vibes
Pool and relaxation areas
Food and drink
Bars and restaurants
Accommodation
Landmarks and must-sees
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CAPTURING GREAT CONTENT
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Super informative content
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Use the Notes app On your phone, use the notes app to jot down facts, hotel names, restaurants, or things that surprised you.
Take quick photos Taking a quick pic of signs, menus, welcome boards, or schedules can be a great for reference later.
On a tour? Photograph or screenshot the itinerary so you can remember what to tag and mention.
READY, SET, CAPTURE!
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Focus on what people really want to know
Pay attention to what others say
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Not just what’s obvious...
You might overhear useful guest reactions
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Note down anything unique
Share insider info Think hacks, hidden gems, or thoughtful touches that wouldn’t be on a standard website. Like “this room gets the best sunset view.”
Listen out for hearty connections
Casual comments often point to the emotional moments or small details that stick with people — and that’s exactly the kind of content our audience loves!
Little perks and extra helpful information like early check-in, free transfers, free afternoon snacks etc. can be big selling points. Tailor your content Consider all different types of travellers: families with young kids, couples, groups looking for nightlife.
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Post-trip game plan
Feeling overwhelmed?
You’ve captured all that content. Here’s how to turn that chaos into clear, consistent content...
Create folders Use folders to sort your content by location or theme (e.g. food, hotel, outfits) or asset type (video / photos). Tag tag tag Tag the supplier, location, restaurant etc. - it increases reach and opens the door for shares, reposts, or future collaboration.
Brain dump ideas List every piece of potential content. Think: Travel tips, ship and hotel reviews, must-do lists, behind-the-scenes moments. Repurpose You’ll be surprised how many pieces of content you can create from the same 10 video clips of photography – so don’t just use them once.
While it’s still fresh Pull your ideas together into a rough content calendar or checklist. Add notes to remind you of context, locations, or key takeaways.
READY, SET, CAPTURE!
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Toolkit
Simple equipment =Next level
Just a few smart tools can make your content look polished and professional, even on the go...
Mini tripod or phone stand Great for self-timer shots, stable Reels, and hands-free filming. Look for a compact one that fits in your bag. Mini mics Crystal-clear audio makes your content feel more professional — ideal for voiceovers, interviews, talking to camera or filming in noisy environments.
Phone lanyard Keeps your phone secure and accessible, making it easier to film content on the go, hands-free. Portable LED light Perfect for dim hotel rooms, food shots, or grey-day lighting. Many are USB rechargeable and fit in your pocket.
Power banks A must for long days exploring to keep your phone charged and ready.
READY, SET, CAPTURE!
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Call 0191 814 8004 socialmedia@hays-travel.co.uk
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