Make sure your content matches the brand’s style – just like you would when representing Hays Travel. Take the time to check their website, social or toolkits: Understand the brand
Know the goal
What kind of content are you looking for? Good content should tell a story or solve a problem:
Key selling points What makes the brand special? Is it sustainability, premium service, family-friendly, included extras or value for money?
Latest campaigns and messaging Is there a new product, something new launching or a spotlight on a certain destination?
o 🩵 🩵 🩵 🩵 o o
A wide shot of the Universal coaches lined up.
Correct brand names Use them exactly as they style them (e.g. Jet2holidays, not Jet2 Holidays; P&O Cruises, not P&O)
Tone of voice What wording do they use, how do they describe their product?
A clip of the coach pulling into the hotel.
A moment boarding the boat or coach.
o A quick POV video riding through the resort or arriving at the park.
|
BEFORE YOU TRAVEL
READY, SET, CAPTURE!
|
6
7
Made with FlippingBook - professional solution for displaying marketing and sales documents online