Ecommerce & Consumer Annual Report 2025

Distribution of Lower Middle Market Ecommerce M&A Lower middle market leads Ecommerce M&A as an increasing majority of transactions are under $25M

4%

8%

6%

10%

13%

10%

15%

2022

2023

2024

15%

14%

67%

67%

71%

$0 - $25M $25 - $50M $50 - $100M $100 - $150M

• From 2022-2024, deals in the $0-$25M range consistently make up most of the deal volume, representing 67% in 2022 and 2023 and increasing to 71% in 2024. This indicates a continued preference for smaller, less risky transactions, likely driven by the fragmentation of the Ecommerce sector and the prevalence of smaller online businesses. • FE International is well-positioned to assist both buyers and sellers in capitalizing on the trend with their specialized services and expertise since FEI operates in lower middle market. FEI has completed numerable M&A transactions in Ecommerce sector in the past including Bombing Science, Ganxxet, Verma Farma, etc.

Source: Pitchbook as of 31 December 2024. Data consists of transactions where deal value was disclosed.

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