Ecommerce & Consumer Annual Report 2025

Active Ecommerce Buyers Lower Middle Market

Financial Buyers

Strategic Buyers

Source: Pitchbook as of 31 December 2024.

By ECommerce Sector

Fashion

Furniture

Toys, Hobbies and DIY

Electronics Other (Media, Hospitality, etc.)

20

Food & Beverage

Beauty, Health, Personal & Household Care

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