PenguinCBD sold to Private Buyer FE International engaged 150 buyers during the sale process, which ultimately led to the acquisition of the business by an iOS app aggregator
Company Overview:
Sold to
Launched in 2019, PenguinCBD has established itself as a prominent health and wellness Ecommerce brand within the CBD niche. It offers a variety of high-quality SKUs, including several flavors of CBD-infused gummies, creams, and oils, some of which contain supplemental ingredients such as collagen and melatonin. The owner approached FE International to advise on the sale and find a buyer to scale the business in a market with uncertainty and constantly changing regulations. The process resulted in 5 competitive offers.
Private Buyer
Health & Wellness Ecommerce
Key Value Drivers:
Buyer Interest:
Process Results:
• Grown significantly, with c. $2.9 million in revenue (CAGR of c.37%) and garnering an average of c. 3.5K monthly orders and with AOV of c. $69 • Lean cost structure with SDE margins of c.59% • Well-designed traffic acquisition strategy around referral links that led to c.869K sessions and c.1.7M page views on the website over the LTM • Loyal customer base, contributing to its average re-order rate of c.45%
• 150 Parties Contacted
• The business received 6 competitive offers
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