Meticulous Process Lands Perfect Buyer FE professionals represented FoxyBae, an ecommerce business offering hair care products
Company Overview:
Sold to
FoxyBae is an Ecommerce business that sells hair styling products such as curlers and straighteners, dryers, shampoos and conditioners, hair masks, accessories, and other hair care products. FE International ran an extensive search across multiple verticals in which the firm contacted over a thousand buyers – including nearly 250 strategics. The business received 5 offers throughout the process.
Ecommerce Hair Care
Key Value Drivers:
Buyer Interest:
Process Results:
• Generated over $27M in gross revenues over the last 12 months • The business experienced c.25.1% repeat customer rate on the branded store • Had a 98% positive Amazon seller feedback rating • Has a solid presence on social media with over 300k followers across various platforms
• Opportunity presented to over 1,000 potential buyers with over 250 strategics approached
• Received 5 competitive offers for the business • The transaction closed within 4 months, allowing ample competition in a quick timeframe
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