Ecommerce & Consumer Annual Report 2025

Ecommerce by the Numbers

B2B Ecommerce GMV

(In Billion of USD)

9,837 11,332 13,299 14,874 17,880 21,019 24,453 28,082 32,118 36,163

• The global B2B Ecommerce market will grow at a 14.5% CAGR through 2026.

• Fashion represents the largest share of B2C Ecommerce sales, accounting for ~24.2% of the total sales.

• This sector has remained resilient despite recent inflation and high interest rates impacting consumer spending. While spending on goods saw modest YoY increases of 1.1% in Q1 and 1.9% in Q2 2024, consumers have continued to prefer shopping on Ecommerce platforms. • Subscription services, spanning sectors like food, beverages, and fashion, continue to grow rapidly. It is projected to reach $1.5 trillion by 2025, with services like clothing rentals and meal kits becoming increasingly popular.

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 North America Europe Middle East LATAM & Carabean Rest of the World

(In Billion of USD) B2C Ecommerce Revenue Forecast

5,178.3 5,557.5

4,865.2

4,190.8

3,640.2

3,321.7 3,322.6

2,668.6

2,051.6

1,774.0

1,450.3

2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 Electronics Fashion Furniture Toys, Hobby & DIY BHPHC Media Beverages & Food

Source: Forbes Advisor

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