RESEARCH AND BIBLIOGRAPHY
Books
Bingham, T. & Conner, M. (2015). The new social lLearning: Connect, collaborate, Work. Alexandria, VA: ATD Press.
Dirksen, J. (2016). Design for how people learn. New Riders.
Eise, J., & Hodde, W. (2017). The communication scarcity in agriculture. New York & London: Routledge Press.
Frier, S. (2020). No filter: The Inside story of Instagram. New York: Simon and Schuster.
Gainous, J., & Wagner, K. M. (2014). Tweeting to power: The social media revolution in American politics. Oxford: Oxford University Press.
Halvorson, K., & Rach, M. (2012). Content strategy for the web. Berkeley, CA: New Riders.
Handley, A. (2014). Everybody writes: Your how-to guide to creating ridiculously good Content. Hoboken, NJ: Wiley.
Hayden, T. & Nijhuis, M. (2013). The science writers’ handbook: Everythin g you need to know to pitch, publish, and prosper in the digital age. Philadelphia, PA: DeCapo Press.
Kawasaki, G., & Fitzpatrick, P. (2014). The art of social media: Power tips for power users. New York: Portfolio Penguin.
Khan, G. (2015). Seven layers of social media analytics: Mining business insights from social media. Self- Published.
Kleon, A. (2014). Show your work! 10 ways to share your creativity and get discovered. New York: Workman Publishing.
Kleon, A. (2012). Steal like an artist: 10 things nobody told you about being creative. New York: Workman Publishing.
Miller, D. (2017). Building a story brand: Clarify your message so customers will listen...Use the 7 elements of great storytelling to grow your business. New York: Harper Collins Leadership.
National Academies of Sciences, Engineering, and Medicine. (2017). Communicating science effectively: A research agenda. Washington, DC: The National Academies Press. Retrieved from https://doi.org/10.17226/23674. Rosenblum, J., & Berg, J. (2017). Friction: Passion brands in the age of disruption. Brooklyn, NY: powerHouse Books.
Articles Lubell, M., & McRoberts, N. (2018). Closing the Extension gap: Information and communication technology in sustainable agriculture. California Agriculture, 72 (4):236-242. https://doi.org/10.3733/ca.2018a0025
Hoffman, M., Lubell, M., & Hillis, V. (2015). Network-smart Extension could catalyze social learning. California Agriculture, 69 (2):113-122. https://doi.org/10.3733/ca.E.v069n02p113.
Kapoor, K. K., Tamilmani, K., Rana, N. P. et al. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20 , 531 – 558. https://doi.org/10.1007/s10796-017-9810-y
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