Student Engagement Programme
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www.bifa.org
Seven tips for a top talk Give a great presentation at your local school and support our Student Engagement Programme BIFA’s Student Engagement Programme is now building momentum and students in our partner schools and colleges are learning about the logistics and freight forwarding industry and discovering why it could be the best career for them. We still need support from BIFA Members, so why not contact your local school and offer to give a presentation to inspire more students to find out about the importance of our industry and the opportunities that it offers? Here are some top tips to help you on your way: 1. Passion, enthusiasm – the wow factor: Enthusiasm is infectious – bring it with you to generate conversations with students, teachers and parents. 2. Go interactive – you will enjoy it and so will they: If possible, get interactive. Make logistics relevant to young people by asking questions such as, ‘What are you wearing and how did it get here?’ Or, set them a challenge to work out how to move a product, such as a phone, from China to the UK. 3. Provide easy to understand information:
Use plenty of images and do not make anything too word heavy. Avoid using jargon.
4. Take a young member of the team: Young people will respond to other young people, valuing their opinion and insight. If you have a younger member of the team, bring them with you. 5. Invite them over: If practical, invite interested students into your business to take a look around. 6. Share your success stories: Provide case studies of former apprentices who have progressed within the sector and highlight the various career opportunities that could be available to them. 7. Wax lyrical: Refer to our booklet ‘Careers in Freight Forwarding’ (download at apprentices.bifa.org/employers/career-day- kit) to promote all the positive reasons for considering a career in logistics.
potential forwarders of the future. Looking ahead to 2022, there will be more opportunities to engage young people, so we encourage Members to collaborate with us and their local schools to advocate logistics as a
career of choice. If you would like more information on our plans, please reach out to Carl Hobbis – c.hobbis@bifa.org or visit https://apprentices.bifa.org/
January 2022
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