Female Entrepreneurs Magazine September 2024

The Remarkable Journey from Soviet Union to Global Leadership

Meet Natalie Runoff, a woman whose journey from the Soviet Union to global business leadership is as fascinating as it is inspiring. With a background spanning multiple cultures, countries, and industries, Natalie’s story is a true testament to resilience, innovation, and the unstoppable human spirit. Mastering Numbers and People At just 19, in the wake of the Soviet Union’s dissolution, Natalie co-founded a hi-tech business with her future husband. As their business grew, so did Natalie’s passion for learning. She dove into studies in business, finance, and HR, earning degrees that made

her a master of both numbers and people. A New Chapter in Canada After moving to Canada and becoming a mother, Natalie faced new challenges. Juggling motherhood with managing a rapidly growing business taught her the power of reinvention. She realized that leadership isn’t just about technical know-how—it’s about truly understanding people. The Birth of B.L.E.N.D. Balancing a booming business with family life inspired Natalie to create B.L.E.N.D., an innovative system designed to weave diverse life experiences into one seamless tapestry.

Empowering Leaders with BuzzCodex She founded BuzzCodex to help leaders build high-performing ecosystems by blending soft skills with business goals to achieve measurable results. Through BuzzCodex, Natalie partners with CEOs, top management, and HR directors to align business goals with employee well-being. She empowers middle managers to bridge the gap between executives and staff, connecting hard results with the soft skills that drive them for lasting success.

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FEMALE ENTREPRENEURS MAGAZINE

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