3 TIPS FOR EVERY BUSINESS LEADER EXECUTE STRATEGY
“To me, ideas are worth nothing unless executed ... Execution is worth millions.”
–Steve Jobs
Anyone can take this advice to heart, whether you’re a stay-at-home parent or the CEO of a Fortune 500 company. Ideas are easy, but no one becomes successful because they had a great idea. Success comes from putting that idea into action. Being able to execute a plan is a skill every business leader needs. Here are three steps to help you improve your execution. 1. DITCH PERFECTION Have you ever watched a behind-the-scenes featurette of your favorite movie? Some of the most successful films were all but unrecognizable in their early phases. In fact, a lot of early concepts are terrible. Look up the original designs for Woody in “Toy Story” to see for yourself. Fortunately, rather than wait for the perfect script, creators executed their visions and make changes as needed. Putting off action in favor of creating the perfect plan or strategy leads to stagnant business. Successful people know that plans take many shapes before they reach
MORE THAN A SALE
BEYOND THE HOLIDAYS Even during months that don’t have as much to celebrate, you can still find something to tie a sale around (look at what mattress stores have been able to do with Columbus Day). Retail stores do this all the time with anniversary sales, back-to-school specials, summer savings, etc. There are endless ways you can spin “just a sale” into something members will want to participate in. Think about it. When’s the last time your local grocery store had a sale “just ‘cuz?” Chances are that sales are meticulously tied to a larger event or idea, no matter what time of year it is. As we head into 2020, now’s a great time to workshop ideas for your next big retail push!
If you’re a longtime reader of “The O2 Observer,” you’ll know we love grocery stores. While they may be a boring destination for errands, they’re also the perfect study of how to maximize your retail operation. With holiday decorations on display and end- of-year sale signs everywhere, now’s the time to break out your notebook and learn how to leverage these techniques like a master. SALES AND CELEBRATION We are emotional creatures — we want to feel like we’re a part of something bigger, even when we’re just grabbing an O2 for the road. This is why sales designed only to clear out inventory fall flat. Even if you do need to make room for more stock, you should always tie sales to events. This is particularly easy during the holiday season. THEMING IS EVERYTHING Dropping prices isn’t the only way to get people excited about a sale. Using thematic language and holiday-appropriate gimmicks, you can transform your members’ retail experience into something special. Show your gratitude to members with discounts this Thanksgiving or gift swag bags with major purchases for Christmas. Help members reach their New Year’s resolution with deals on dietary services. Want to play into the romance of Valentine’s Day? Time to think up some two-for-one specials. That added layer of celebration can work wonders.
O2 | PAGE 2 | DRINKO2.COM
Made with FlippingBook - professional solution for displaying marketing and sales documents online