Board Converting News, August 15, 2022

Volk Packaging (CONT’D FROM PAGE 28)

Board Converting NEWS INTERNET DIRECTORY

“We said we could handle that work for them and they were delighted,” says Volk. “But contract packaging is a different kind of sale than corrugated boxes. It requires a little more explanation and finding the right decision-mak- er – a plant manager, an HR person or the company’s pres- ident – to explain what we do and how we can help.” In many cases, customers who send their products to Paxit also need them boxed, so VPC has seen an increase in new box business. For several other customers, VPC is already making the box and the customer needs some- thing put in it or on it and then shipped, which has saved those customers time, money, and energy. “One customer with a seasonal job needed three la- bels put on a box and they didn’t have the in-house la- bor to do it. We did,” says Volk. “We have the capable and skilled employees who understand that what they’re doing matters and that quality matters. The customer was very happy with the results and plans to use us again next year.” Value Of AICC’s CEO Group Volk says machinery investments in Paxit have been minimal. A couple of strappers, a shrink-wrap tunnel, and a bag sealing machine was all it need- ed to begin operations. Volk is quick to share advice he heard in his AICC CEO Group, which is led by Mitch Klingher: “Let the customer drive the equipment purchase. Don’t go out and buy a bunch of equipment that you may or may not need. Find out what your customers need and decide if it’s worth buying a machine to do the job.” Volk praises members of his AICC CEO Group for help- ing Paxit’s sales rep to refine the company’s approach to potential customers. “When potential customers hear the word ‘packaging’ they think only boxes. ‘Contract packag- ing,’ however, is quite different and thus, requires a differ- ent sales approach, one that has made a noticeable im- pact on the bottom line.” Volk says one of the CEO group’s members (who has since sold his company but is still involved in the industry) went so far as to travel up to Maine for a week to look at Paxit’s operation and recommend the software it would need. The Volk team was looking at very expensive soft- ware, but he explained that Paxit did not need a bunch of expensive software programs. Every operation that need- ed to be performed was able to be managed at that time with QuickBooks and Excel. “The advice I’ve gotten from my AICC CEO group has been priceless,” says Volk. “Joining that group has been one of the best decisions I’ve made in my entire career.” He admits that he, Amy and the Paxit employees are still “kind of new at this and learning the business as we go,” while working on getting the word out with emails, videos, and Social Media. “There is so much business here that is, figuratively and literally, outside the box.” Mitch Klingher

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