2023 Charity Madness by Kristina McWethy
Unless you’ve been living under a rock, you’ve undoubtedly heard of March Madness. Even those who don’t follow basketball suddenly become entranced by the allure of the NCAA bracket. Who will come out on top? Will there be an upset by an underdog? How far will you make it before your bracket is busted? These are the questions asked every year when the competition rolls around.
At Crest Foods, we love March Madness too! In fact, we love it so much that we’ve added our own little twist. Here’s how it works: We randomly assign 64 customer teams to a slot on the bracket, and on Selection Sunday they learn which NCAA team to cheer for throughout the competition. For each final four team, Crest Foods makes a monetary donation to the customer’s charity of choice in their honor. The top team earned a $1,500 donation, second place got $1,000 and third and fourth each received $500. We also draw a wild card winner from the remain- ing teams for a $500 donation. We put our money where our mouth is, and it’s all for charity! Unlike ordinary contest bracket, we want to make sure everyone wins. In addition to the 5 big winning donations, every individual participant receives a gift code to DonorsChoose.org, allowing them to make a $10 donation to a help fund public school project of their choice. This year, $2,970 in DonorsChoose gift codes have been used for a wide variety of projects, from funding classroom incubators to hatch baby chicks and ducks, to countertop ovens to teach cooking skills, to math games, to interactive and decodable books, and so much more! In total, Crest Foods was able to donate $6,970 this year to the charities and public school projects that mean the most to our customers! Check out the big winners below! Happy Tails Humane Society happytailsanimalshelter.org Happy Tails is a limited-intake, no-kill facility that shelters and cares for stray and abandoned dogs and cats until they are adopted into loving, permanent homes. National Kidney Foundation of Illinois nkfi.org The National Kidney Foundation of Illinois works closely with community leaders, healthcare professionals, and civic-minded corporate partners to improve the lives of patients and families affected by kidney disease. The or- ganization provides patient access to resources and information, hosts numerous educational events, supports in- novative research, advocates for improvements in healthcare policy, and provides free kidney health screenings all across the state of Illinois. Northern Illinois Food Bank solvehungertoday.org Northern Illinois Food Bank focuses on delivering food and healthy eating services to the Northern Illinois com- munity. As part of the national Feeding America network, they serve 13 counties by providing 250,000 meals per day Georgia Dairy Youth Foundation gadyf.com The mission of the Georgia Dairy Youth Foundation (GDYF) is to develop and provide broad-based financial sup- port to enhance and expand Georgia Dairy Youth Programs conducted via state, district, county, national and local activities. *Note: At the time of publishing, one customer was in the process of selecting a charity so it was unable to be listed above.
January, February & March 2023 Crest Ink 17
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