Proaudio Sound Press Magazine February 2024

#earpods

Experience the future of personal audio — coming soon to South Africa. Stay tuned for updates on availability

Audio-Technica, renowned worldwide for its cutting- edge audio technology, is set to redefine the true wireless earphone experience with the upcoming launch of the ATH-TWX7 model in South Africa. With a focus on delivering high-fidelity audio and unparalleled user convenience, the ATH-TWX7 earphones promise to revolutionize personal audio enjoyment. At the heart of the ATH-TWX7 earphones lies a dedication to superior sound quality. Leveraging the acclaimed 5.8mm high-resolution drivers from Audio-Technica's flagship ATH-TWX9 model, these earphones ensure immersive and detailed music playback that captures every nuance of your favorite tracks. One of the standout features of the ATH-TWX7 is its advanced digital hybrid noise-cancelling technology. This innovative technology effectively eliminates unwanted external noise, allowing users to immerse themselves fully in their music or conversations without distraction. Additionally, the earphones offer customizable audio experiences through easily accessible hear-through and talk-through functions, as well as a unique soundscape function that provides soothing sounds for concentration, meditation, or relaxation. The ATH-TWX7 earphones are designed to excel in any environment, thanks to built-in MEMS microphones and beamforming technology in both earbuds. These features ensure crystal-clear call quality, even in noisy surroundings. Users can further enhance call clarity with two selectable call modes: Natural for quieter settings and Noise-Reduction for noisier environments.

Comfort and convenience are paramount with the ATH-TWX7 earphones. Featuring a secure and comfortable fit, these earphones offer approximately 6.5 hours of playback time on a single charge, with an additional 20 hours provided by the non-slip portable charging case. Furthermore, the IPX4 water-resistant rating ensures durability, allowing users to enjoy their music even in challenging conditions such as rain, water splashes, or sweat. The Audio-Technica CONNECT app enhances the user experience by offering access to additional functions, including low latency mode, ambience control, EQ settings, touch sensor customization, and more. Available in Ash Black (BK) and Rich White (WH), the ATH-TWX7 earphones also come in the exclusive color Stone Gray (GY), available solely through Audio- Technica's website.

Key features of the ATH-TWX7 earphones include:

• MEMS microphones and advanced noise-cancelling processor for stellar noise-cancelling performance • Beamforming technology and two selectable call modes for crystal-clear call quality • Soundscape function for customizable audio experiences • 5.8mm high-resolution drivers for extended high- frequency range and improved sound detail • LDAC codec compatibility for high-resolution audio playback • Private Timer function for advanced personal time management • Multipoint pairing function for simultaneous connection to two Bluetooth devices

sound press FEBRUARY 2024 |

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