sound press | FEBRUARY 2024
THE INSIDER with Pablo Lundall
Renowned as a Professional Producer/DJ under the moniker Weston & Engine, Pablo is a pivotal figure in the music and entertainment industry. His journey spans a rich tapestry of roles: as Co-Founder and Partner at OFF Centre Agency, a Talent Agency representing South Africa’s top electronic music talent on the precipice of greatness; as the visionary behind EL Momento SA, a groundbreaking experimental boutique festival that pushes boundaries; and as Co-Founder and Partner at WE R Records, a dynamic Record Label shaping the music landscape and Radio Presenter at Mix93.8 with his show The Dance Cartel every Friday. Since 2007, Pablo has immersed himself in diverse facets of the industry, curating a comprehensive portfolio that encapsulates every aspect of the scene. His commitment to each project he
undertakes defines him — a professional DJ and producer, a community leader, a promoter, and a visionary. His involvement in any concept is a testament to his unwavering belief in its potential.
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