Leading Cart Platform Exits with PE Firm FE International represented ThriveCart in a broad, yet disciplined sales process, resulting in 10 qualified offers received
Company Overview:
Sold to
ThriveCart is a premier CRO and checkout cart platform positioned at the forefront of the industry's technology. It offers an innovative and user-friendly solution for small and medium businesses eager to enhance their ecommerce capabilities. The ThriveCart team saw the heightened activity in the space following Instacart's acquisition of Caper AI and wanted to capitalize on the increased multiples. FE International drove great interest with over a dozen offers - 10 of which were qualified - and maximized offers by tightening deadlines and creating competitive tension. All contingent payments post-sale were paid out in full.
B2B SaaS CRO & Checkout Cart Platform
Key Value Drivers:
Buyer Interest:
Process Results:
• Strong market presence with $860M+ in annual processed sales, with lifetime values reaching $2.1B+ • Stellar financial performance marked by a CAGR of 48% from 2016 to 2021 • Revenue share agreement with a globally renowned payment processor • Optimal operational efficiency reflected in high EBITDA margins of over 60%
• 241 Parties contacted • Notable parties included: Greater Sum Ventures, Harmony Venture Labs, Kajabi, Republix, Stax Payments, and Stripe
• ThriveCart received 10 qualified offers • FE International exceeded seller’s expectations with all contingent payments post-sale paid out in full
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