05. Community Learnings and Reflections
Fields Of Change: A Sustainability Handbook
COMMUNICATING SUSTAINABILITY
love.fútbol is a nonprofit organisation that partners with communities worldwide to create, reclaim, and redefine sports spaces as inclusive environments for children to play, grow, and learn. Through a six-stage process, community residents lead their own sports space projects, building local ownership and momentum for generational impact. Each self-sustaining sports space becomes the home of long-term Sport For Development programmes designed to address a community's unique social challenges. Since 2006, love.fútbol has worked in 80 communities across 5 continents, activating over 137,922 individuals to ensure children have a safe space to play and thrive every day.
The Project: A Safe and Sustainable Place to Play love.fútbol’s Communication Methodology utilises sport and sustainability communication: • Leading from the inside-out: empowering and inspiring the community to take the lead themselves • Showing versus telling: demonstrating impact visually, and not just telling people what to do without showing the reasons behind it • Establishing a community network for sustainability: building a "place- keeping" local ecosystem, and creating lasting impact and maintaining sustainable behaviours.
They identified the most pressing challenge in their community as water scarcity. Their primary goal is to leverage key public spaces by implementing rainwater harvesting systems for specific purposes. This approach reflects a commitment to: 1. Planning: Constructed with a clear objective and purpose of use in mind 2. Sustainability: Actively taking steps to address the issue at its root 3. Education: By involving children, they aim to spread awareness and concern throughout the community, nurturing a shared responsibility for the environment
Watch the video here: www.youtube.com/watch?v=pC4X_talaHY
Mexico , love.fútbol
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