Chip and Dan Heath’s ‘Made to Stick’ Uncovers What Makes Ideas Matter
relatively straightforward, they are often subverted in an effort to use business jargon and other neutered forms of language.
Have you ever wondered why certain stories that have no basis in fact get spread around like wildfire? Whether they’re rumors, urban legends, or conspiracy theories, these tales can often gain more traction than important ideas and facts. In their book “Made to Stick: Why Some Ideas Survive and Others Die,” Chip and Dan Heath explore the qualities that give ideas relevance and pass-around value. “An accurate but useless idea is still useless,” they write. This point is key to understanding why people get excited about certain ideas and ignore others. The Heaths argue that the presentation of ideas can have just as much of an impact on their “stickiness” as the content of the ideas. After analyzing hundreds of examples, they note, “We began to see the same themes, the same attributes, reflected in a wide range of successful ideas.” “Made to Stick” explains those attributes using myriad examples to illustrate how stickiness works in the real world. Early in the book, the Heaths share six key principles, demonstrating how good ideas are made valuable and exciting by their simplicity, unexpectedness, concreteness, and credibility; are capable of rousing emotions; and are often presented in the form of stories. While these principles are
The Heaths deploy John F. Kennedy’s famous speech about putting a man on the moon as an example of a compellingly relayed idea. “Had John F. Kennedy been a CEO, he would have said, ‘Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives,’” they explain. Nobody would have been excited about that. If you’ve ever thought that you had a great idea but couldn’t get your employees to buy into it, a lack of stickiness may be the cause. Understanding how to present your ideas in an inspiring way could unlock the key to increased productivity and growth like you've never achieved before. The next time you present an idea to your team, a group of conference attendees, or any other audience, ask yourself if that idea will stick. If it won’t, you’re just wasting your time. If you need a little guidance on how to make your ideas punch a little harder, “Made to Stick” should be on your holiday book list.
Beard Beauty
3 Steps to Being Happy, Healthy, Handsome, and Hairy
Whether you’re the proud owner of a goatee or are shopping for a bearded loved one, it’s important to know the ins and outs of proper facial-hair care. With a few simple steps, you can turn a “no shave November” experiment into a glorious, shining mane. WASH AND SCRUB From tangled knots to last night’s dinner, you don’t want anything hanging out in your whiskers longer than it has to. Scrubbing your beard as you shower will keep your face happy, hairy, and healthy. Don’t worry about investing in specialty beard soap unless you have particularly sensitive skin. For most folks, regular shampoo or facial wash works fine. Just be sure to get all the suds out or things will get crusty. Use a gentle patting technique to dry your face afterward. Scrubbing with a towel is a recipe for face frizz. OIL OR BALM? Just like the hair on your head, your beard and the skin underneath need to stay moisturized. The use of beard oil and utility balm (commonly known as beard balm) will keep your hair and face hydrated and add a little extra shine and fragrance to your facial ensemble. Deciding which product to use depends on your beard length.
Beard oil is quickly absorbed, making it a tonic for itchy new beards. Individuals with extra-dry skin or Civil War-general- length beards should consider switching over to balms. Applying either of these products will keep your beard smooth, shiny, and dandruff-free. GET A BEARD COMB What makes a beard comb so special? While metal or plastic prongs are fine to use on your scalp, faces tend to be more prone to irritation. Wooden beard combs are gentler and absorb facial oils, redistributing them throughout your beard from root to tip. Plus, the lumberjack aesthetic is a nice touch. Remember that beards don’t grow on trees. Regardless of your fashion goals, your facial hair is an important part of your body and needs to be treated with respect! These tips won't just have you looking dapper; they’ll have your face feeling better than ever.
6 • www.AdamLibman.com • Pay Less Taxes by Implementing Tax Reduction Strategies
Published by The Newsletter Pro • www.TheNewsletterPro.com
Made with FlippingBook - professional solution for displaying marketing and sales documents online