audio technologiesand expanding into the home theatre market while preserving the audio values of the company. Bob quickly becam e the “face” ofthe Rotelbrand and wasrecognised asthe driving force behind the brand. 1990 saw the introduction of the 900 Series which continued to build upon the suc es of the 800 series m odels further highlighting Rotel’s abilty to bring productsto m arketthatdelivered extraordinary performance and exceptionalvalue.It’sfairto say thatup untilthistim e Rotelhad focused on the m id-levelofthe m arketbutthiswasal about to change in 1993 with the introduction ofthe M ichiSeries. Designed initialy for Rotel’s home m arketofJapan,M ichirepresented the ac um ulation of everything Rotel had learned during its first thirty+ years. M ichiwas a range ofno com prom ise components taking Rotel’s Balanced Design Concept engineering m ethods to a new levelto deliverthe bestsound quality pos ible. M ichi very quickly received critical aclaim amongst audiophiles in Japan, and this admiration soon spread around the globe. In 1996, Peter Kao, Bob’s nephew, joined the team in the Tokyo ofice to supportthe growing busines .In 1999, Peter established Rotel’s Hong Kong ofice and in 2005 he opened Rotel’s purpose-built200,000 sq.ft.(20,000 sq. metre) state-of-the-art manufacturing facilty in Zhuhai,China.Rotel’s factory operations are unique in thatalthough the factoryisphysicalylocated in China itoperatesusing theproven,proprietary manufacturing proceses of Rotel’s originalTokyo Japan factory delivering productqualitythatissynonym ouswith the Rotelbrand.
A new m ilennium Nevera com pany to reston theirlaurels,Rotelcontinued to innovate and im prove with new products including the 10 Serieslaunched in 2000.Thiswasfolowed in 2009 bythe 15 seriesand then the launch ofthe 14 seriesin 2016. In 2014 Rotelem barked on a veryspecialproject,thatwould once again see them return to theirrootsand which focus ed on the originalM ichiSeries concept.Peter Kao,as Rotel’s GeneralM anager,chalenged Rotel’s team ofengineers to research the productarchivesand take the verybestofRotel technologies partnered with the latest innovations and by selecting the bestcom ponentsand circuitdesignsto delivera new standard in audio perform ance. This wasn’t about just buying the most expensive com ponents, the chalenge was to take Rotel’s proven Balanced Design Concept to the next level through
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