EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
The talent landscape has changed in recent years, and Greater Grand Rapids is entering this new landscape from a position of demographic strength. At a time when communities across the country are contending with aging populations and declining birth rates, Greater Grand Rapids’ talent base is younger, more diverse, and increasingly well educated. Having added 2,000 new jobs in 2025, the region is a hub for 25-to-34-year-old workers, the concentration of which outpaces state and national figures, and ranks fifth among 16 peer metros outside Michigan.
REPORT HIGHLIGHTS
25-to-34-Year-Old Share of the Population in 2025:
Jobs Added in GGR in 2025 2,000
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14.4% 13.2% 13.7% 13.9%
Greater Grand Rapids
Michigan United States Peer Metro Median
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37% Share of People with a Bachelor’s Degree or Higher in GGR: AN INCREASE OF EIGHT PERCENTAGE POINTS FROM 2015 TO 2025
Unique Job Postings Referencing AI-Related Skills in GGR:
See Page 9 69% Total Population Growth Driven by Diverse Populations in GGR from 2005 to 2025:
IN 2024 436 IN 2022 282
IN 2025 835 IN 2023 314
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