The Mountain Elvis Collection Workbook

THE MOUNTAIN ®

The Mountain is brand

25 years of art creation and curation

Unique R&D Process

Network of 35 Global Artists and Internal Art Team

Bringing art to life on a range of products

committed to giving back

nimble and creative

Purchase with a Purpose

Structured process for a compelling consumer experience

broad end user base

global Wholesale

Committed and fanatical

Over 30 countries served - Including Specialty, Gift & Souvenir

THE MOUNTAIN IS OPPORTUNITY

EXTENSIVE ART CREATION TEAM

25+ YEARS OF CURATED ART IN THE “VAULT”

GREEN AT THE CORE Production is a closed loop – fully sustainable

MULTI CONSUMER SEGMENTS Men’s, Women’s & Kids

DESIGNED, DYED & PRINTED USA

OUR STORY

HUMBLE ROOTS Two lifelong friends from New Jersey with nothing more than the American dream, set out to turn that dream into reality.

UPWARD CLIMB Before long, The Mountain owned and operated 30 retail locations throughout the Mid-Atlantic states where they sold their own hand-dyed and printed tees alongside dozens of other alternative culture products.

IN THE GROOVE The Mountain began to focus on producing and distributing their own line of wildly popular t-shirts, and was officially licensed to print tees featuring The Grateful Dead, Bob Marley and Jimi Hendrix.

1972

1976

BUCKLE UP After moving to New Hampshire, the duo began making belts and buckles to peddle at fairs and festivals. Their success led them to open their first retail store in 1972. Their most popular item was a belt adorned with a mountain scene. This became the inspiration behind the brand name.

TO A TEE Our two dreamers met up with two other like-minded artists who were taking their own stab at the Ameri- can dream selling t-shirts. Together they built a print shop and The Mountain brand was born.

From our iconic Three Wolf Moon® design to our epic collection of Big Face™ tees, our Mountain Artwear is far-reaching, fearless, and bound only by the imaginations of our artists and the impressive range of collaborators that work with our brand.

A STAR IS BORN In the wake of the near collapse of the U.S. economy in 2008, The Mountain was struggling. But then, something magical happened… a college student wrote a satirical review of one of their tees on Amazon. The review erupted through cyberspace and Three Wolf Moon made headlines on major news networks worldwide.

MORE IN STORE The story of The Mountain truly is a tale of rags to riches. With hard work, a great team and a bit of luck, The Mountain brand has become truly iconic. And the story continues… The Mountain is moving forward and breaking new ground in the world of fashion and design.

1991

2008

TODAY

A CHANGE OF PACE In 1996 The Mountain sold its retail stores to focus exclusively on printing high quality artwear.

BOLD-FACED DESIGNS The world had fully embraced The Mountain’s unique design style and a new generation of fans was born. In the wake of Three Wolf Moon, The Mountain created a new line of hyper-re- alistic Big Face animal tees that would go to become their best-selling shirts of all time.

THE MOUNTAIN HAS WIDE APPEAL #MOUNTAINTRIBE

MULTIPLE PRODUCT CATEGORIES

APPAREL Tees Fleece

ACCESSORIES Hats Totes

HOME Blankets Drinkware

We are a team of cre ati ves

global network of External artists + internal art team

Refined Our Creative Brief process ensures timely and unique art creation across a myriad of art styles and product types

In-house Art production and R&D results in quick turnaround

Seasoned R&D production team optimizing “Mountainized” art replication, color control and speed to market

WE BRING ART TO LIFE

THE MOUNTAIN IS A LEADER IN MANUFACTURING

PRINT PRODUCTION MACHINERY INCLUDES:

Multiple Automatic Carousel Presses

High-Output Digital Direct To Garment Presses

Ceramic Mug POD Line

OUR UNIQUE DYE PROCESS

MOTTLED OR FLAT DYE CAPACITY

EACH SHIRT IS HAND-DYED

6 VAT DYE UNITS

9 TRADITIONAL DYE UNITS

THE MOUNTAIN IS ENVIRONMENTALLY CONSCIOUS

OUR PROVEN PROPRIETARY DYE REMOVAL

AND WATER PURIFICATION PROCESS PROTECTS OUR LOCAL RESOURCES

Highly effective chemical-free process

Enables process water to be reused

Passes oxygenated water that works harmoniously with local municipality process

Treatment system has been recognized by NH-DES and Mass EPA as exemplary

OVER 4,000,000 GALLONS OF WATER RECYCLED. AND COUNTING...

Our waste dye water before and after

THE ELVIS COLLECTION

The incredible Elvis Life Story Began when Aaron Elvis Presley was born on January 8, 1935 to Vernon and Glady’s Presley in a two-room house in Tupelo, Mississippi. He and his parents moved to Memphis, Tennessee in 1948, and Elvis graduated fromHumes High School in 1953. Elvis’ musical influences were the pop and country music of the time, the gospel music he heard in church and at the all-night gospel sings he frequently attended, and the black R&B he absorbed on historic Beale Street as a Memphis teenager. In 1954, Elvis began his singing career with the legendary Sun Records label in Memphis. By 1956, he was an international sensation. With a sound and style that uniquely combined his diverse musical influences and blurred and challenged the social and racial barriers of the time, he ushered in a whole new era of American music and popular culture. He starred in 33 successful films, made history with his television appearances and specials, and knew great acclaim through his many, often record-breaking, live concert performances on tour and in Las Vegas. Globally, he has sold over one billion records, more than any other artist. His American sales have earned him gold, platinum or multi-platinum awards. Among his many awards and accolades were 14 Grammy nominations (3 wins) from the National Academy of Recording Arts & Sciences, the Grammy Lifetime Achievement Award which he received at age 36, and his being named One of the Ten Outstanding Young Men of the Nation for 1970 by the United States Jaycees. His talent, good looks, sensuality, charisma, and good humor endeared him to millions, as did the humility and human kindness he demonstrated throughout his life. Known the world over by his first name, he is regarded as one of the most important figures of twentieth century popular culture.

What’s Inside

CLASSIC

ALBUM COVERS

CONTEMPORARY

HUMOR

Classic

Elvis Comeback ‘68 #10-6348

Elvis Plays Accoustic #10-6349

Elvis #10-6350

Elvis Come Back Special #10-6351

Signature Blue Elvis #10-6364

Elvis and His Motorcycle #10-6352

21

Album Covers

Country Elvis #10-6344

Elvis Got Lucky #10-6345

Elvis Presley 1956 #10-6346

‘68 Comeback Special #10-6347

23

Contemporary

Elvis Portrait #10-6353

Elvis King Of Hearts #10-6354

Faces of Elvis #10-6355

Elvis Collage #10-6356

All Hail Elvis #10-6359

CMYK Elvis #10-6357

25

Humor

Elvis Purrsley #10-6360

Elvis Jailhouse Cat #10-6361

Aloha Elvis Cat #10-6362

Vegas Meowvis Pawsley #10-6363

3 Elvis Moon #10-6358

27

Notes

Notes

59 Optical Ave., PO Box 686, Keene, NH 03431 Toll Free: (800) 545-9684, Fax: (603) 355-3702 sales@themountain.com THE MOUNTAIN ®

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