Real Results
from populations that are underrepresented in the financial planning profession. The scholarship awards up to $5,000 for those attending certificate programs and up to $10,000 for those attending undergraduate programs. Since its inception, the program has awarded 70 scholarships totaling more than $320,000. Schwab Donation Supports the Women’s Initiative Endowed Scholarship Program 2024 Board Chair-Elect Liz Miller, CFP®, CFA® announced a $150,000 donation by Schwab Advisor Services and the Charles Schwab Foundation at the “Journey to 100,000 CFP® Professionals” celebration at the CFP Board Connections Conference in September 2024. “Last year, in recognition of the 10th anniversary of WIN, CFP Board announced the Women’s Initiative Endowed Schol- arship Program. Since then, CFP Board has been raising funds for the program. This significant contribution fulfills the total amount needed for the endowed scholarship to make its first awards in December,” she said. “Thank you, Schwab. Your generosity means more women will have critical financial support to pursue a career in financial planning.” Recipients of the WIN Endowed Scholarship are awarded up to $5,000 to complete undergraduate-level or certifi- cate-level CFP Board Registered Programs. Upon comple- tion of the required coursework, recipients are eligible to sit for the CFP® exam and pursue CFP® certification. Since its inception, WIN has focused on addressing the challenges women in the financial planning profession must overcome. It has encouraged more women to pursue careers as financial planners through a variety of activities, includ- ing events, research initiatives and programs like the WIN Advocate and mentorship program. The scholarship will help open doors for future talent. Jon Beatty, Head of Schwab Advisor Services, said, “This schol- arship perfectly aligns with our commitment to e ff ect posi- tive change by putting pathways in place toward a career in the financial planning profession, but also to expanding and sustaining diversity. CFP Board has long been an advocate in building a financial planning profession that more accurately reflects the world around us.”
Rewarding Work
In addition to the annual scholar- ship awards, the Goldman Scholars program will endeavor over time to provide Goldman Scholars with ad- ditional resources to support their journey to CFP® certification, such as professional development oppor- tunities, job or internship placement assistance, and virtual or in-person connections to foster a lasting com- munity among awardees and alumni. Deena Jo Heide- Diesslin Foundation Expands Commitment 2004 CFP Board Chair David H. Diesslin, CFP® established the DJHD Foundation in 2011 in memory of his late wife, Deena. When CFP Board launched the Center for Financial Planning in late 2015, there was a natural synergy between the two orga- nizations. Building on Deena’s passion for empowering people through education, Dave seized the opportunity to make an impact on the financial planning profes- sion and honor his wife. The Deena Jo Heide-Diesslin Foun- dation Challenge Match Scholarship provides financial support to individ- uals pursuing CFP® certification edu- cation through CFP Board Registered Programs, with a focus on candidates who demonstrate financial need and are
advances sustainability of the financial planning profession in a way that aligns with the donors’ goals. “We have been part of the financial planning community for decades and benefited from this industry in many ways,” said Charles Goldman. “We are excited to create an endowment that will help bring people from underserved com- munities into this wonderful industry.” The Goldman Scholars Program pro- vides financial assistance to college juniors and seniors from underrep- resented populations in the financial planning profession who demonstrate financial need and strong academic per- formance. They must also be enrolled in a CFP Board Registered Program. The scholarship, offered for the first time in the fall of 2024, will grant eight awards annually. Students will be awarded up to $2,812.50 per year in fi- nancial support paid directly to their ac- ademic institution, with college juniors applying for a two-year scholarship.
for Financial Planning will be able to help the financial planning profession address critical challenges, including a widening talent gap and expanding the financial planning workforce so that it reflects the public it serves. Schol- arships are crucial to addressing these challenges and supporting the Center’s mission to advance competent and ethi- cal financial planning and expand CFP® professional diversity for the benefit of the public. Scholarship awards enable students who otherwise don’t have the means to pursue a career in financial planning to enter the profession, earn their degrees or earn CFP® certification. They also help students to accelerate their careers and achieve their career goals faster. The new Goldman Scholars Pro- gram will be awarded annually to eli- gible college juniors and seniors, while the Schwab donation to the Women’s Initiative (WIN) Scholarship fulfills its endowment and enabled the first WIN scholarships to be awarded in Decem- ber 2024. New Goldman Scholars Program Established To o ff er donors more control over how their gi f ts are used, CFP Board Center for Financial Planning enables donors to establish a named scholarship that
Three generous gifts support future financial planners.
Financial Planning endows the new Goldman Scholars Program. “Philanthropy is a cornerstone of our lives, and we are thrilled to support students seeking CFP® certification,” said Judy Goldman. “By helping these students become CFP® professionals, we also expand the public’s access to competent, ethical financial planning.” In December 2024, the Deena Jo Heide-Diesslin Foundation commit- ted $1 million to the CFP Board Cen- ter for Financial Planning. This gi f t includes $500,000 to accelerate ef- forts to grow the financial planning talent pipeline and establish finan- cial planning as a profession as well as $500,000 to fund scholarships. These major gi f ts, along with a gi f t from Schwab Advisor Services and the Charles Schwab Foundation in 2024 to fund WIN scholarships, will advance sustainability and opportunity in the financial planning profession. Thanks to this support, the CFP Board Center
BY LISA O. MONROE AND RACHEL L. SHEEDY, CFP®
A LOOK AT 2024 Paying it Forward 15
BOTH JUDY AND CHARLES GOLDMAN have had notable careers in financial services. Judy worked in finance for 20 years before starting her own busi- nesses, and Charles has served in lead- ership roles at several financial services firms, including President and CEO of AssetMark Inc. He has also held leader- ship positions at Fidelity Investments and Charles Schwab, and is Executive Chair of the Board of Directors of Orion. A f ter decades of success in financial services, the couple announced a major donation in August 2024 to give back to the financial planning profession. Charles and Judy Goldman’s $500,000 donation to the CFP Board Center for
THE STANDARD
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