The CIPP offers a range of sponsorship and exhibition opportunities through the year.
Advertising opportunities
Print and online advertising opportunities available with the CIPP
cipp.org.uk
ABOUT US
FACTS AND FIGURES
MAGAZINE WEBSITE EVENTS
TECHNICAL SPECIFICATION
About us
Leading the future of payroll and pension professionals
Advertising with the CIPP provides you with the opportunity to grow positive brand association and excellent brand familiarity through various marketing channels. With more than 9,500* individuals benefitting from our membership benefits, support and education services, we are dedicated to raising the profile of payroll in businesses across the UK.
The Chartered Institute of Payroll Professionals (CIPP) has been established since 1980 and is the only Chartered professional body for individuals working in payroll in the UK. Our policy and research team represent our members at government consultation forums on the 185*+ pieces of legislation that affect payroll and pensions in the UK, ensuring our delegates and members are up to date and their views are heard.
“We’ve enjoyed a long partnership with the CIPP. We regularly supply content for their industry magazine, News Online, and emails to their members. It’s always proven to be a valuable way for us to connect with a large audience of payroll and HR professionals.”
Dan Cookson, marketing director, Moorepay
* Correct at time of publication.
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 2
FACTS AND FIGURES
ABOUT US
MAGAZINE WEBSITE EVENTS
TECHNICAL SPECIFICATION
Facts and figures
The next few pages detail important information about CIPP members and the Professional in Payroll, Pensions and Reward magazine readership based on recent research * and data analysis.
of members rate the magazine excellent or good 87 %
94 %
43 % confirmed that they share their magazine with colleagues
of members read every issue of Professional in Payroll, Pensions and Reward, either online or in print
49%
of members stated News Online and Professional magazine as reasons for joining 82 %
of members have been members for over three years 66 %
1,000 +
3 years
work in a large organisation
with 1000+ employees
50 %
90 % More than
of members rated News Online as excellent or good
of CIPP members and Professional in Payroll, Pensions and Reward readers hold a management position, or higher, within their organisation
* Taken from recent membership surveys.
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 3
MAGAZINE
ABOUT US
FACTS AND FIGURES
WEBSITE EVENTS
TECHNICAL SPECIFICATION
Magazine
Opportunities
Our member magazine, Professional in Payroll, Pensions and Reward , is one of the Institute’s most highly valued membership benefits and contains a wealth of information to keep members up-to-date on the latest industry insight. A printed copy of the magazine is distributed 10 times a year to our 6,000+ paying associate members* and above, and an online version is also available, which on average receives 1,000** views per month. Details of our forward features are available on page five and if you would like to provide content for Professional in Payroll, Pensions and Reward please email advertising@cipp.org.uk .
Display advertising
Full page £2,190 + VAT Standard £2,400 + VAT Inside front or back cover £2,655 + VAT Outside back cover
Half page (landscape or portrait) £1,400 + VAT
Quarter page (portrait) £840 + VAT
Double page spread Available on request
Inserts From £1,160 + VAT depending on size and weight
Contacts directory
£1,800 + VAT (per year, per entry)
All prices quoted include print and online. Prices are valid until 30 June 2023.
Technical specification for display advertising and contacts directory listings can be found on page nine.
To discuss advertising options contact Daniel Cull on 07795 652 645 or email daniel.cull@cipp.org.uk.
* Correct at time of publication ** Based on 2022 issues
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 4
MAGAZINE
ABOUT US
FACTS AND FIGURES
WEBSITE EVENTS
TECHNICAL SPECIFICATION
Get in touch If you have any ideas or suggestions for features in Professional in Payroll, Pensions and Reward , please email advertising@cipp.org.uk .
Magazine continued
Details of upcoming features and deadlines in Professional in Payroll, Pensions and Reward magazine.
Forward features
Editorial copy deadline*
Advertising artwork deadline*
Issue
Feature articles topic
Potential scope (These are broad outlines, not intended to be restrictive)*
Falling in love with apprenticehips
February celebrates National Apprenticeship Week and we will put the spotlight on payroll apprenticeships Level 3 and 5, and feature more information on being an Ofqual approved, end point assessment organisation.
February 2023
7 December
10 January
This issue will focus on our payroll careers campaign and investigate the range of opportunities there are for payroll professionals across a number of industry case studies. Please speak to us if you would like to be included.
March 2023
12 January
6 February
Payroll careers
Soft skills for payroll professionals
In March we will explore the range of soft skills payroll professionals should hold that aren’t always obvious, such as customer service and time management.
April 2023
13 February
10 March
The P60 deadline falls in May and this issue will talk about how payroll processes are deadline-driven and how it impacts teams when new and adhoc rules come into effect, e.g. changes to primary threshold mid-tax-year and introduction of coronavirus job retention scheme. We will also look at the need to keep an eye on future developments such as government consultations, look at fixed deadlines and the fluctuation between different organisations, and the impact when wider business areas don’t adhere to payroll deadlines. Well-being week falls in June and we will look at financial well-being and how payroll is well placed to support employees in this area. Sam O’Sullivan will steer a technical panel meeting to discuss the role payroll has in regard to financial well-being, and we will also investigate how AI and technology can free up time to focus on incentives within our payroll teams. We will also highlight statistics from our Future of Payroll Report .
Keeping one eye on the clock
May 2023
10 March
6 April
Payroll’s role in financial well-being
June 2023
6 April
9 May
The holiday pay and leave issue
Our summer issue will focus on technical articles across a range of holiday pay scenarios and issues, along with different legislation e.g. the Harpur Trust v Brazul case.
July/August 2023
11 May
9 June
In September we celebrate National Payroll Week and will bring you an issue about how we represent our members in the work we do.
September 2023
12 July
9 August
Use your voice
In October we look at different technologies being implemented by government such as the pensions dashboard, sessions from the Department for Work and Pensions in guiding employers through occupational health, basic pay as you earn tools and personal tax accounts.
Don’t get SPOOKED by technology
October 2023
11 August
7 September
In November we investigate the value of data in payroll. Departments hold a wealth of key data and we explore how this can be used across organisations.
November 2023
12 September
10 October
Harnessing payroll data
December/January 2023
12 October
8 November
TBC
TBC
* Subject to change
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 5
WEBSITE
ABOUT US
FACTS AND FIGURES
MAGAZINE
EVENTS
TECHNICAL SPECIFICATION
Website and email
WRITTEN BY THE CIPP POLICY TEAM
Online advertising opportunities available via the CIPP website and email marketing
Website advertising As the only chartered body for payroll professionals in the UK, the CIPP website is visited by members, individuals and organisations looking for support from our industry research and events, or to undertake training, qualifications or gain a professional accreditation with us. Our website attracts, on average, over 150,000 unique views* every month. Advertising with us provides an unrivalled opportunity for businesses to target and engage with the payroll, pensions and reward industries, all with the added credibility of working in collaboration with the CIPP.
CIPP jobs board We are proud to offer CIPP members and customers a website to advertise payroll, pensions and rewards vacancies, available at www.payrolljobsboard.com/cipp-jobs , provided by PayrollJobsBoard.
News Online The CIPP’s e-newsletter News Online , is distributed to 6,500+ members * and government officials weekly. Curated by our policy team, who attend government consultation forums to provide the most up-to-date information to our members, News Online is one of the CIPP’s most valuable membership benefits and an ideal advertising opportunity.
These vacancies are emailed to CIPP members every week.
Featured job vacancy £770 + VAT
Button advert (static) £500 + VAT per month
Button advert (static) £550 + VAT per month / £4,950+ VAT for 12 months
Third party news advertorial £750 + VAT
Standard vacancy £440 + VAT
Banner advert (static) £1,045 + VAT per month / £9,075 +VAT for 12 months
Prices valid until 30 June 2023
Prices valid until 30 June 2023
Prices valid until 30 June 2023
LinkedIn LinkedIn social media posts are a cost-effective way to communicate your message to our ever-expanding online audience.
With a following of 16,000+* payroll professionals on our LinkedIn channel, this represents a quick and effective advertising medium with which to advertise.
All social media adverts are clearly marked as third party advertisements.
£570 + VAT per post
Prices valid until 30 June 2023
* Correct at time of publication
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 6
WEBSITE
ABOUT US
FACTS AND FIGURES
MAGAZINE
EVENTS
TECHNICAL SPECIFICATION
Website and email continued
Sponsored webinars If you are looking for an alternative way to promote your products and services to the CIPP membership, sponsored webinars are an ideal solution.
Email advertising Email advertising is another targeted, cost-effective channel to easily communicate with members/organisations. With options to email the entire CIPP database (12,500+ with an average open rate of 25-35%) or selected individuals, based on specific criteria such as:
We deliver your webinar through our online platform and promote it to the CIPP membership via a weekly e-newsletter, News Online, solus emails, and social media.
● Job title ● Location ● Areas of responsibility ● Plus many more
Webinars provide sponsors a platform to: ● Provide educational content to CIPP members ● Promote your products and services to payroll, pensions or reward professionals ● Communicate more effective and efficient ways of performing payroll, pensions or reward functions
Please note that all emails are clearly listed as third party advertisements
Sponsorship opportunities from £5,000 + VAT
Prices valid until 30 June 2023
£2,200 + VAT
Prices valid until 30 June 2023
“I’ve worked with the CIPP for four years now to deliver knowledge sharing webinars on epayslips and other employee communications. The CIPP team manages the technical set-up and delegate registrations so effectively, and the marketing team are such a support, so my team are free to focus on delivering the right content. It is a well organised and effective service that continues to deliver good results. Our webinars are often over subscribed, which is fantastic, and I think is testimony to the close working relationship we have with the CIPP which has allowed us to refine how we work and what we offer. I’m so pleased with the service we now book out 12 months of events at a time. I would have no hesitation in recommending this service to others”.
Suzanne Beech, marketing director, Datagraphic
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 7
EVENTS
ABOUT US
FACTS AND FIGURES
MAGAZINE WEBSITE
TECHNICAL SPECIFICATION
Sponsoring a CIPP event is an excellent brand awareness and networking opportunity, and ensures that your organisation is seen by key payroll, pensions and reward professionals, opening doors to start new, or maintain existing relationships. In addition to the events listed, we always seek event partners; email daniel.cull@cipp.org.uk to find out more. Events For details of available packages, please call 07795 652 645 or email daniel.cull@cipp.org.uk
Annual Conference and Exhibition Held in the autumn each year, it is the largest and most established payroll conference in the UK.
Annual Excellence Awards Our awards ceremony recognises the commitment, dedication and growth of payroll, pensions and reward professionals over the last 12 months.
National Payroll Week (NPW) Taking place at the start of September each year, NPW recognises and celebrates the impact of payroll on businesses, and the contribution payroll makes to the UK economy.
The programme is split into plenary and workshop sessions so delegates can choose options best suited to their requirements; with the exhibition designed around the conference programme ensuring exhibitors have a captive audience. Key facts ● 300+ delegates attend each year ● 80% of delegates are manager level and the key decision makers in their organisation
By sponsoring a CIPP Excellence Award you will not only be associated with raising the profile of your profession but it will also provide you with a great branding opportunity, being seen across collateral during the evening.
With 2,000+ organisations celebrating NPW, there are plenty of opportunities to get involved.
Key facts ● 500+ delegates attend each year ● Excellent networking and client entertainment opportunities
Exhibition packages available from £4,800 + VAT
Sponsorship opportunities available from £4,000 + VAT
Sponsorship packages available from £2,500 + VAT
Sponsorship opportunities available from £3,000 + VAT
Graduation This most prestigious annual event takes place in the autumn. It is an opportunity to celebrate the hard work of the CIPP graduating students who have achieved various professional qualifications.
BeConnected: National Forums This industry-leading event series are an ideal opportunity for members to learn and network, at the start of each year. Our programme of events covers updates from the CIPP policy team along with bringing members up-to-date on any employment law and payroll legislation updates for the year ahead.
By sponsoring this ceremony, you will be demonstrating your support for the future of our payroll and pensions industries.
Sponsorship opportunities available from £3,000 + VAT
Sponsorship opportunities available from £2,000 + VAT
All prices quoted are valid until 30 June 2023
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 8
TECHNICAL SPECIFICATION
ABOUT US
FACTS AND FIGURES
MAGAZINE WEBSITE EVENTS
Technical specifications
Professional in Payroll, Pensions and Reward magazine We will be happy to consider non-standard display advertising sizes and positions. If you are interested in booking a series of advertisements throughout the year we would be happy to put a package together for you.
Artwork requirements l Files should be high resolution PDF or JPEG l Artwork should be CMYK colour l 3mm bleed should be included as appropriate l All fonts should be embedded or outlined l Artwork must be supplied at the correct measurements
Please call Daniel Cull on 07795 652 645 or email daniel.cull@cipp.org.uk for further details.
Delivery Please email adverts to design@cipp.org.uk .
Full page Bleed size 303mm x 216mm Trim size 297mm x 210mm Type area 282mm x 195mm
1/3rd page strip (portrait)
Bleed size 89mm x 303mm Trim size 83mm x 297mm Type area 73mm x 287mm
All adverts must be received by the stated deadline. Please see page five to ensure inclusion in the publication.
Proofs If a proof is required, please request this when sending the artwork. Provided the artwork has been received by the deadline, we will allow for one set of corrections should there be any issues. Amended artwork must be received within 24 hours of the original deadline to ensure inclusion.
Half page (landscape) Print size 186mm x 125mm Type area 176mm x 115mm
Double page spread
Bleed size 303mm x 426mm Trim size 297mm x 420mm Type area 282mm x 405mm
For any enquiries regarding advert specification, please email design@cipp.org.uk.
Useful contacts directory listing
Quarter page (portrait) Print size 93mm x 125mm Type area 83mm x 95mm
Please submit listing/s as follows: l Word document with 75 words copy and contact details (including company name, address, telephone, main contact, email, website URL and Twitter handle) l High resolution copy of company logo
When sending information for the contacts directory, please indicate which section/s you wish the listing/s to appear.
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 9
TECHNICAL SPECIFICATION
ABOUT US
FACTS AND FIGURES
MAGAZINE WEBSITE EVENTS
Online advertising and emails Technical specifications continued
Website and newsletter
Emails
Email advertising allows you to select criteria and target a relevant audience.
Button adverts
News Online - Banner
Artwork requirements l JPG or PNG image files
394px x 250px
620px x 200px
❍ Image files should have a pixel width of 580px (image height is dependent on your content but we recommend no taller than 800px based on common screen resolutions) ❍ You can supply either a single image for the email or several stacked images to make up the email ❍ JPG or PNG files should be supplied with appropriate URLs l A HTML file ❍ HMTL files should have a pixel width of 580px ❍ Please ensure that all graphics included are hosted online, accessible, and linked appropriately as we are unable to host the assets locally l A word document, complete with appropriate logos ❍ We cannot design the email, however we will try to honour any formatting present in the document where possible
News Online - Button
Banner adverts
200px x 200px
394px x 500px
Your email content here
Artwork requirements Artwork supplied for use on the CIPP website should be submitted as either a JPEG, or PNG, with RGB colour, and must be static . We are unable to accept animated GIF files. Delivery Please submit artwork to daniel.cull@cipp.org.uk and include the URL you would like the advert/button to direct to. Proofs Once the button/banner advert has been uploaded, a link will be sent for your approval. For any enquiries regarding online advertising specification, please email daniel.cull@cipp.org.uk or call 07795 652 645.
Delivery Please submit artwork to marketing@cipp.org.uk.
Proofs Once the email has been created we will send you a link to check and approve the content.
Please note: if content is not supplied as per the above criteria then we will be unable to send the email and re submission will be required. This may affect the scheduled distribution date.
For any enquiries regarding online advertising specification, please email daniel.cull@cipp.org.uk or call 07795 652 645.
For more information on our range of advertising and sponsorship opportunities, please contact Daniel Cull on 07795 652 645 or daniel.cull@cipp.org.uk 10
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