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Market your business on social media. Successful companies get the word out! And social media has made marketing more accessible to just about everyone. Companies that were unable to afford marketing campaigns or television/radio spots can now turn to social media to market their brand and products. But the most important thing is to target your prospective clientele. You will not attract everyone with your marketing campaign, so figure out who your customers are and target them. If you’re new to the world of social media marketing, many valuable tools can help you on your way. Planning programs like Buffer allow you to draft and schedule posts in advance. Beginner graphic design apps can help if you are concerned about how your content is presented. Do your research and find the best tools for your business so it serves your larger goal to grow and increase profits.
You should also make an effort to run your current employees through training at least once a year. Everyone is more likely to stay committed to the culture you put in place. Delegate responsibilities. As a business owner, especially a small-business owner, keeping things running smoothly is vital. But it can be difficult to delegate some of your tasks and responsibilities to others. You may think they can’t meet your expectations or you may have just gotten used to doing all the tasks yourself. But this could also be preventing your business from growing. You need to trust your team and give them the opportunity to do some of the work. You can still oversee their tasks, but you do not need to do everything — this is the quickest path to burnout. Hiring the right people can make delegation a lot easier.
6 SCIENTIFICALLY PROVEN WAYS TO BOOST YOUR BRAIN POWER When it comes to setting up your business for success, many smaller goals can help pave the way. Whether it’s hiring, training, marketing, or something else entirely, you can do plenty of things to take your business to the next stage. As long as you’re deliberate and committed to your goals, anything is possible. Is Neuroplasticity the Secret to Success?
Neuroplasticity is the brain’s ability to change and adapt throughout your life, forming new connections that can have a direct impact on your energy, productivity, focus, creativity, motivation, and much more. Your brain can expand and grow even after an injury. That’s why many entrepreneurs are saying the same thing: One of the smartest ways to invest in your business is to devote resources to your most important asset — your brain.
Exercise is crucial because, according to brain plasticity researchers at IOS Press, exercise “alters the synaptic structure and function in various brain regions,” promoting brain growth and even delaying the onset of Alzheimer’s disease. Promoting growth
can also be as simple (or as difficult) as focusing our attention on thoughts that bring us joy. Gratitude promotes very different brain
activity than negativity, anger, or bitterness, and studies on gratitude show that the positive effects can be lifelong. Nutrition can’t be understated either, since it can assist your body in maintaining health and fighting inflammation. The brain uses about 20% of the body’s calories, and eating plenty
But how do you keep your brain active, healthy, and functioning at a high level? Param Dedhia, MD, says six key areas are involved: sleep, exercise, joy, nutrition, internal medicine, and inflammation. All of these factors work independently, but together, they can promote neuroplasticity, which is why they all require equal attention.
of omega-3 fatty acids can strengthen brain cells, while antioxidants reduce cellular stress and inflammation, which are linked to brain aging and neurodegenerative disorders like Alzheimer’s disease.
Everyone wants to stay engaged with the world around them, but you can’t do that without sleep. In fact, research published by the journal PLOS One discovered that getting six or fewer hours of sleep was associated with memory and executive function problems, i.e. problem-solving, planning, and execution. So, make sure you get enough sleep before tackling your day.
With the right habits, you can keep your brain healthy for many decades to come. You might even grow in entirely new and unexpected ways.
2 • www.TheSotoLawGroup.com
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